Media Planner

Media Planning Boston, Massachusetts


Responsibilities:

  • Lead the development of sound strategic media plans based on clear understanding of client objectives
  • Able to write and present media recommendations and media plans
  • Assists in planning overall budgets and maintains budgets through planning cycle
  • Acts as the "Go To" person on assigned accounts and directs workflow to junior team members
  • Relay direction to media staff both orally and written through media authorizations/ guidelines
  • Involved in the development of plans and media documents, create documents as necessary
  • Execute and/or oversee media buys, answer any questions and resolve discrepancies
  • Develop a respected relationship with and train Assistant in all media basics
  • Master use and application of industry research and agency resources
  • Maintain contact and negotiate with vendors and internal agency departments
  • Deliver POVs relevant to client issues and possible opportunities
  • Investigate media opportunities as they relate to client businesses and/or agency businesses
  • Analyze syndicated research data and draw conclusive insights
  • Is well organized, detail oriented and demands accuracy
  • Prioritizes and manages flow of work to ensure timely delivery of projects.
  • Inspire creativity and pro-activity of media staff
  • Foster strong internal / agency communications and relationships
  • Establish and maintain client and vendor relationships

 Specifications:

  • Experience managing client relationships
  • Ability to multi-task and prioritize workload
  • Is well organized, detail oriented and demands accuracy
  • Has a willingness to learn and creatively solve problems
  • Proficient in media-related and other basic software packages such as Nielsen, AdViews, Simmons, Mendelsohn, and MRI

Relevant Experience:

  • 1-3 years as Assistant Media Planner or advertising related experience
  • Strong planning experience in print, TV, digital, radio, and out-of-home