Director of Performance Marketing

Marketing San Francisco, California


Description

You will be responsible for defining and executing all paid user acquisition and retention activities across multiple channels, optimizing campaigns and funnels, strategy and brand management, and analytics. You will be part of the executive management team, manage a team of marketers, and work cross-functionally with our operations, engineering, data and creative teams.

We are looking for someone who is able to think at a strategic level while still being hands-on with a strong drive to get things done. You should be comfortable executing independently with minimal oversight. You are expected to hit ambitious marketing performance targets. You will be working with a multimillion dollar budget and should be comfortable with that.

The right candidate will be a data driven marketer with strength in paid acquisition marketing, particularly in the Facebook and Google advertising platforms. Ideally, you will also have experience with customer re-engagement efforts and email marketing. And you should have an eye for optimizing creatives and various ad types. You must be comfortable launching and optimizing campaigns at scale, effectively handling the day-to-day tactical execution across various channels to drive new customers, retain existing customers, and hit ROI goals.


What you’ll be doing:

  • Define our customer acquisition and retention strategy and lead its execution
  • Effectively allocate and deploy a growing multi-million dollar marketing budget
  • Develop, recommend, and execute marketing tactics across a variety of paid channels and some non-paid channels
  • Develop, execute, monitor and manage all aspects of paid performance marketing channels including: SEM, Display, Paid Social, Retargeting, Affiliates and other paid channels
  • Build, manage and foster the professional growth of a team of smart, driven and highly professional 5-10 performance marketers who are still early in their careers
  • Develop and manage relationships with external marketing partners
  • Educate and mentor channel managers on how to best run and optimize campaigns, how to allocate capital, and drive overall marketing results
  • Drive performance across key marketing metrics including LTV, ROI, ROAS, CPA, CAC and ensure that users and customers are acquired sustainably and profitably
  • Set up systems, processes and reporting to analyze daily, weekly and monthly channel performance
  • Work collaboratively with cross-functional teams to drive landing page/ad creative/product feed optimization to improve channel performance
  • Guide creative direction around marketing ads (photo, video, copy) to drive performance in campaigns while still keeping the overall brand image and brand style in mind
  • Manage overall social media strategy and organic marketing strategy to drive user engagement and performance

 

What you bring to the role:

  • Bachelor’s Degree or equivalent work experience
  • Minimum 7 years of direct response digital marketing with real and consistent results - hands-on campaign creation and execution experience is essential
  • Deep experience defining, analyzing and reporting on performance marketing metrics (CPM, CPI, CPA, CPC, ARPU, ROAS, CAC & LTV)
  • Thorough understanding of attribution models, customer cohorts, and data analysis - SQL experience is a huge plus
  • Tactical experience working within digital channels (Display, Social, Search, Mobile and Affiliate) particularly utilizing Facebook and Google
  • A strategic mind that can derive insights, recommendations and action plans from performance numbers, market trends, customer behavior, and business data sets
  • Past experience in highly analytical work with extensive experience around testing and optimizing
  • Experience in/around a growth stage-company or mobile company is a plus
  • Experience in retail eCommerce is a plus - familiarity with a flash sale model would be a bonus
  • Substantial experience with acquisition and retention marketing leveraging paid and organic channels
  • Experience in both web and mobile UA and Retention and the differences across device types
  • Experience with an MMP such as Adjust
  • Experience with Kenshoo or equivalent marketing platform is a plus

Touch of Modern is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.