Programmatic Strategist - Havas Media

Programmatic New York, New York


Position at Havas Media

Job title:

Programmatic Strategist

Reporting to:

VP, Programmatic Strategy


NA Regional offices (New York)

Purpose of the role

Reporting to the VP, Programmatic Strategy the role is critical in delivering programmatic strategy and delivery:

  • Work with FO and MO buying teams to develop the programmatic strategy.
  • Be an expert in Havas Media Group (HMG) Products including IOMT, MetaDSP and Artemis.
  • Act as a point of escalation into the VP, Programmatic Strategy for FO engagement needs.

Principal Responsibilities:

 Engagement Team


  • Deliver programmatic strategy as part of yearly, half yearly and quarterly planning process as part of the agency’s integrated planning teams.
  • Deliver response to briefs as part of the agencies integrated planning teams (not as a vendor!).
  • Understand latest developments in programmatic from industry news, attending industry events and working with Affiperf and Havas Media FO Programmatic leadership
  • Understand and evangelise HMG products including IOMT, MetaDSP and Artemis.


  • Deliver programmatic pricing in support of day to day planning and new business activity.
  • Deliver programmatic plans which feed into integrated channel planning.


  • Become an expert in and be able to deliver training in FO/MO facing products (IOMT, Artemis).
  • Ensure IOMT process is followed including creative and pixel mapping are filled in correctly by buyers.
  • Ensure that invoicing, briefing and SLA process is understood and adhered to by MO and FO.


  • Act as the primary interface between Havas FO teams and Affiperf.
  • Ensure all campaign requirements are delivered according to SLAs in time for campaign launch.
  • Work with traders to translate weekly reports and optimisation commentary to FO teams.
  • Meet with traders regularly to understand campaign management and optimisation.


  • Develop, maintain, and grow strong relationships with clients.
  • Work alongside FO teams to ensure the Strategy Team delivers integrated digital technology solutions, which places innovation and best practice at the heart of all recommendations.
  • Act as the programmatic expert and primary point of contacts for clients.

About Affiperf

Affiperf is the global trading Desk Solution of the Havas Group. We have a global presence in 35 countries and operate programmatic digital advertising campaigns for some of the words leading online brands.

Our market leading approach to programmatic buying, substantial and cutting edge technological infrastructure and established client portfolio enable us to be at the forefront of the programmatic landscape. In September 2014 Affiperf launched the MetaDSP

Affiperf UK has experienced exponential growth since its formation in 2012 and represents one of the fastest growing business units in the entire Havas Group network. From its original hubs in London and Paris Affiperf now operates 21 offices internationally including New York, Boston. Frankfurt, Madrid , Miami. Stockholm, Chicago, Milan and Singapore