Director, Marketing Analytics and Data Consulting

Analytics Chicago, Illinois


Description

Position at Havas Media

Specific responsibilities include:

Assist in business development and growth by working with partners and clients in developing and implementing new analytical methodologies with a targeted result of increasing revenue.

Provide marketing performance analysis for client engagements. Understand client’s business goals and requirements, design and develop analytic approaches tailored to its needs.

Working with internal and external stakeholders to develop client tools and services such as modeling, dashboard development, decision aids and business case analysis to support programs, creative and recommended solutions. Work closely with the team in making specific and actionable client recommendations and sell in additional client engagements.

Developing data strategies (e.g. what we should capture, how we should capture it, and the triggers/decisions as a result, etc.)

Partner seamlessly across the enterprise to access information and create and drive strategies and implementation

Determine and implement operations procedures and lead the analytic group in the management of projects and resources.

Cultivate solid relationships with staff, internal partners, and clients.

Marshal change to align with vision of the department and organization

Desired Skills and Experience

EXPERIENCE REQUIRED:

7+ years of experience in marketing analytics or business intelligence (focused on analytics).

Experience working for a Media/Advertising agency is STRONGLY PREFERRED

Must have experience leading a team

Experience in the digital space a must

Demonstrated ability to apply cutting edge analytics techniques to business problems and to leverage external thinking (from academia and/or other industries)

Ability to translate data into insights that understand customer needs and behavioral drivers.

Must be highly versed in analytic methodologies.

Must have a good understanding of statistical modeling, segmentation, value analysis, as well as reporting for Website, online advertising, social media, mobile, e-mail campaigns and e-commerce activity.

Must be capable of contributing expertise and leading efforts both in advanced analytics techniques and in consumer research and analysis.

Must have a track record of implementing operational excellence (process efficiencies, effective tools, and technologies) in an analytics function.

Will be able to show they have exhibited leadership with conviction and how they have proposed new paths based on analysis findings.

Promotes a culture of collaboration and teamwork across organizational boundaries: ability to share techniques with analytical community

Strong knowledge of strategic marketing, media, social, website analysis, audience targeting tools and vendors, including both quantitative tracking and research methodologies

Strong analytical skills, reporting, dashboarding, modeling and advanced analytics experience is required

Advanced MS Office skills (MS Word, Excel, PowerPoint)

Preferred: Experience with statistical modeling software (GAUSS, MATLAB, R, SAS, SPSS) and enterprise business intelligence tools such as Tableau