Digital Investments Assistant

Marketing New York, New York


Description

Position at Havas Media

Digital Investments Assistant

JOB SUMMARY

The Assistant, Digital Investments is a key member of the Digital Investment team of experts responsible for delivering smart, innovative branding, engagement and performance focused digital campaigns for its clients. This person will learn about and assist Buyer and Supervisor in selecting media partners that achieve identified strategic and tactical objectives as laid out by the Connections Planning and Communications Planning teams and will also work alongside various internal digital specialty teams (with whom seamless integration is critical). Some pharmaceutical experience or interest is a plus, but not a necessity.

 

Reporting to one of two Digital Buyers, this person will learn about and assist in building and maintaining relationships with media partners, will assist in negotiation and value creation with these vendors, help develop plans and ensure each plan is executed with excellence.  This individual must interested in and enthusiastic about the digital space, digital trends, etc.  

 

 

RESPONSIBILITIES

 

Plan Creation & Execution

  • Learn how to utilize internal and syndicated sources to gather data and support Buyer in recommendation of prospective partners
  • Assist Buyer in creation of index table to benchmark rates for new publishing partners
  • Assist Buyer with the preparation and submission of RFPs (Request For Proposal) to prospective site partners
  • Collate site partner responses for team review and participate in assessment of responses with team
  • Assist with providing supporting content for recommended partners and programs to the Connection Planning team for plan recommendation to client
  • Contribute to client status report on behalf of Digital Investment team
  • Prepare and issue insertion orders through Prisma system after Connections Planning team provides client authorization; update as necessary
  • Assists in creation of plan detail and spec sheet to creative team and/or brand for trafficking
  • Partner with ad ops team to ensure go live readiness

 

Reporting Tracking

  • Assist in documenting all rate and added value detail by vendor for use in future negotiation
  • Assist in compiling campaign performance data into reports to help the team optimize plans to best performing partners and placements
  • Assist in providing Connection Planning team regular reporting documents to provide back to client
  • Partner with Connection Planning team to ensure up to date investment tracking for monthly reporting

 

 

 

 

Vendor Partnerships & Industry

  • Meet with vendor sales representatives to obtain information about their products
  • Coordinate vendor connections including: sit-down meetings, phone calls, and webinars
  • Sets up creative kick off calls with any media partner if necessary for creative and/or brand teams
  • Keep abreast of industry trends through advertising and media trade communication

 

 

KEY COMPETENCIES

  • Strong interest in digital and analytics
  • Self-Starter/demonstrates initiative
  • Enthusiasm/willingness tolearn
  • Organized and ability to multitask
  • Thrives in team environment with strong collaboration skills
  • Ability to communicate concisely and clearly both orally and in writing
  • Keen eye for details
  • Proficient skills in Microsoft Office