Programmatic Trader

Performance Marketing Miami, Florida


Description

Position at Havas Media

The Programmatic Trader is responsible for overseeing programmatic campaigns, the customer satisfaction and the ability to take advantage of the offer Affiperf for the success of their strategic objectives.

They lead programmatic campaigns and develops his programmatic activities (expertise, guidelines from the global team, trainings, etc.).

Main Responsibilities:
  • Campaign optimization
    • Daily campaign pacing adjustments to deliver campaign budgets and ordered units
    • Daily campaign optimization using BI (Business Intelligence) tools and excel based data analysis.
    • Weekly analysis of top performing domains
    • Weekly update of Affiperf blacklists based on brand safety tools.
    • Minimum weekly analysis of 3rd party statistics
  • Reporting
    • Daily reporting updates
    • Weekly reports to agency partners
    • Weekly report of management statistics for their campaigns (performance, pacing etc.)
    • Ad hoc reporting requested
    • Familiarity with MetaDSP platform and all Affiperf major trading platforms
Key Competencies:
  • Analytical skills
  • Highly numerate and comfortable with data processing and interpretation
  • Interested in technology and motivated to learn more about new technology developments
  • A keen problem solver
  • Previous active experience with data processing and analysis platforms desirable, but not required
  • An understanding of web delivery technology, especially marketing technology (e.g. cookies, adservers, http protocols)
  • Strong knowledge of Microsoft office (Word, Excel, Powerpoint)
  • Excellent organizational, project management skills with the ability to work under tight timelines
  • Fluency in written and verbal English and Spanish
  • Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, local agencies and outside vendors
  • Good attention to detail and process oriented
  • Strong work ethic, self-motivated and able to take initiative <span
<p