Senior Copywriter - Havas Tonic

Creative New York, New York


Description

Position at Havas

As a Senior Copywriter at Havas Tonic you are responsible for producing bold, persuasive DTC work in a variety of channels. Broadcast; Print; web; video; online ads; e-crm; experiential; patient event programs; patient education brochures; These are a few of the channels in which we bring our brand stories to life.
 

Skills & Responsibilities

  • Conceive and execute DTC communications consistent with strategy
  • Concept and collaborate with extended creative team, including art directors, designers, experience design, etc.
  • Write! Copywriters are responsible for original conceptions, for clear, concise and convincing copy
  • Be comfortable writing long-form copy, i.e. patient brochures; and short form like banners
  • Work with account team and planners to ensure creative concepts, tactics, and copy tone are on brand and strategically sound.

 

Qualifications

  • 5+ years of experience within health agency setting (portfolio required)
  • Experience in the HIV category a plus
  • DTC launch experience
  • Strong knowledge of consumer healthcare writing, with ability to create persuasive copy while balancing legal restrictions
  • Exposure to HCP practices a plus
  • Great presentation skills, internally and to client
  • Minimum of a Bachelors degree or equivalent business experience preferred

 

 

About HAVAS Tonic

Tonic is the consumer health & wellness practice within Havas Health & You. We’ve created some of the most important DTC, OTC and CPG brands in the health, wellness and personal care categories, leading the industry to more innovative, consumer-centric, and creative communications.