Digital Investment Buyer - American football focus

Media Planning/Buying New York, New York


Description

Position at Havas Media

JOB SUMMARY

The Digital Investment Buyer is a key member of the Digital Investment team of experts responsible for delivering smart, innovative and performance driven Digital campaigns for its clients.  They take the lead in identifying and selecting media partners that achieve identified strategic and tactical objectives as laid out by the Connections Planning and Comms Planning teams.  They are the primary owners of the vendor relationships and are responsible for all negotiation and value creation with these vendors and for ensuring each plan is executed with excellence.  They supply aggregated quantitative and qualitative information for group level reporting for rate and program negotiations.  The team is expected to stay at the cutting edge of Digital innovation within the industry and educate the larger brand/client teams on relevant opportunities and challenges.

In order to fulfil these requirements, the Digital Investment team must collaborate seamlessly with other functional teams and specialties.  This role reports to the Senior Digital Investment Buyer and will support the larger Digital Investment team and manage the Digital Investment Associate.

 MAIN RESPONSIBILITIES

Plan Creation & Execution

  • Utilize internal and syndicated data sources to identify and recommend media vendors that deliver on client/campaign objectives for direct (contextually placed) site buys.
  • Prepare index table to benchmark rates for new publishing partners.
  • Lead the preparation and submission of RFPs (Request For Proposal) to prospective site partners.
  • Participate in assessment of responses with team.
  • Participate in negotiation for favorable rates, value and investment terms for direct site buys.
  • Partner with specialty teams to ensure cohesive Digital campaign launch where necessary.
  • Assist with providing supporting content for recommended partners and programs to the Connection Planning team for plan recommendation to client.
  • Contribute to client status report on behalf of Digital Investment team.

Campaign Execution

  • Ensure timelines are met to execute campaigns with excellence.
  • Oversee creation of insertion orders through Prisma system; Drive updates as necessary with optimizations.
  • Provide media plan and spec sheet to creative team and/or brand for trafficking.
  • Partner with ad ops team to ensure go live readiness.
  • Review draft billing for client invoicing and support any resolution of discrepant invoicing.
  • Document all rate and added value detail by vendor for use in future negotiation.
  • Partner with Analytics to review, analyze and optimize Digital plans to best performing partners and placements and provide back to Connection Planning for consolidated regular reporting back to client.

Vendor Partnerships & Industry

  • Meet with vendor sales representatives to obtain information about their products.
  • Lead set up of vendor connections including: sit-down meetings, phone calls, and webinars.
  • Lead creative kick off calls with any media partner if necessary for creative and/or brand teams.
  • Keep abreast of industry trends and assist in knowledge sharing across the team and agency.
  • Provide support to Senior Buyer in creation of vendor and opportunity POVs

Managerial.

  • Lead by example while developing, motivating and coaching the Digital Investment Associate.

 

KEY COMPETENCIES

  • Strong understanding of the Digital space inclusive of all site direct and all specialty fields.
  • Great business sense and negotiating skills.
  • Strong connections in the industry with the knowledge of knowing all the right people and places to go for the deal.
  • Experience in leading and collaborating with others.
  • Ability to multi-task and prioritize for self and others.
  • Keen eye for detail and understanding of budget restraints.
  • Self-Starter/demonstrates initiative.
  • Strong problem solving skills.
  • Exceptional interpersonal, organizational, communication and decision making skills.
  • Proficient in Microsoft Office, experience utilizing tools such as AdServer, Prisma, Nielsen, @Plan, AdRelevance, Google Analytics, other software as needed.

ABOUT US

Havas Media is one of the leading global communications and marketing brands. We are also the proud recipient of 2016 Adweek US Media Agency of the year!

Our simple corporate structure and single P&L policy strips away unnecessary brand hierarchies and barriers and allows its multi-disciplinary teams to focus on delivering client value though innovation, agility and speed. All our teams are integrated thanks to our new ‘Havas Media Village’ so that we can deliver specialist knowledge across two central areas of investment and focus: content-creation and data. On the data side we have Socialyse (a global network of social media specialists); Artemis (the group’s global data management service); Affiperf (our global trading desk); Mobext (mobile technologists, designers and strategists); AdCity (geolocation marketing experts); and Ecselis (a media optimization consultancy) - all of which are supported by mathematical research, data science, web analytics, performance tracking and trading platforms. On the content side we are an Emmy award-winning company and Havas Media Group the only network to boast a consistent global offer in sports and entertainment thanks to Havas Sports & Entertainment. We also work with ignition (for experiential and events); and London (digital and direct marketing specialists); and Havas Productions – which houses world-class editorial teams as well as experts in audio-visual production and distribution – not to mention the group's branded entertainment specialists Havas Sports and Entertainment (formerly know as Cake)  – a Forbes Top 100 global social media and event agency based in London and NYC. Our organization is structured around the principles of Organic Marketing. With the group’s Meaningful Brands® methodology at its core, Organic Marketing at Havas Media actively promotes an alternative to the traditional “paid first” approach - ensuring our teams redefine the strategic roles of owned, shared, earned and paid media for all our clients.