Associate Director Analytics

Analytics New York, New York


Description

Position at Havas Media

The Associate Director Analytics is responsible for working with account teams and their clients to undertake client analytics, back office analytics and decision modeling - including report design, data capture development and implementation processes. This candidate will work with a variety of data sources to continuously evolve the metrics used to measure the effectiveness and ROI of activity across all campaign types. Associate Directors work under the direction of a Director to learn strategy, support presentations and account management skills.

 

MAIN RESPONSIBILITIES

  • Assist in business development and growth by working with partners and clients in developing and implementing new analytical methodologies with a targeted result of increasing revenue.
  • Provide marketing performance analysis for client engagements; understand client’s business goals and requirements, design and develop analytic approaches tailored to its needs.
  • Working with internal and external stakeholders to develop client tools and services such as modeling, dashboard development, decision aids and business case analysis to support programs, creative and recommended solutions.
  • Demonstrates a broad understanding of financial management principles to direct organizational actions and uses cost-benefit analysis to set priorities.
  • Works closely with senior leadership to identify and suggest solutions on how to improve departmental and team morale.
  • Develop data strategies (e.g. what we should capture, how we should capture it, and the triggers to make a decision as a result, etc.).
  • Partner seamlessly across the enterprise to access information and create and drive strategies and implementation.
  • Determine and implement operations procedures and lead the analytic group in the management of projects and resources.
  • Cultivate solid relationships with staff, internal partners and clients.
  • Executes duties and assignments as directed in compliance with corporate guidelines and objectives.
  • Participates in client meetings.
  • Promote process and organizational efficiency through automation.

 

KEY COMPETENCIES

  • 5+ years of experience in marketing analytics or business intelligence (focused in analytics). 
  • Experience working for a Media/Advertising agency is STRONGLY PREFERRED.
  • Must have experience managing direct reports. 
  • Experience in the digital space a must.
  • Demonstrated ability to apply cutting edge analytics techniques to business problems and to leverage external thinking (from academia and/or other industries).
  • Ability to translate data into insights that understands customer needs and behavioral drivers.
  • Must be highly versed in analytic methodologies.
  • Must have a good understanding of statistical modeling, segmentation, value analysis, as well as reporting for Web site, online advertising, social media, mobile, e-mail campaigns and e-commerce activity.
  • Must be capable of contributing expertise and leading efforts both in advanced analytics techniques and in consumer research and analysis.