Senior Strategist (B2B)

Strategy New York, New York


Description

Position at Havas

Summary:

The Senior Strategist will support Havas teams by discovering and connecting quantitative and qualitative research and findings into compelling, evidence-based arguments. He/she has a strong grasp of brand and campaign strategy, and a desire to work across the full customer experience to inspire creative work from advertising and content to digital services and products. 

The candidate is able to naturally collaborate with analytics, account and creative teams throughout the organization to initiate, advance and package ideas for Havas clients. This is a great position for someone who enjoys immersing in data but is also able to work with assumptions; develops smart hypotheses but also wants to see through creative work to test them; has an instinct for business but also passion for culture and technology.

 

While the role will initially focus on developing brand positioning and architecture, it will involve also broader marketing, communications & experience strategy. He/she will initially support B2B financial and software services clients, but future client focus can include any B2B or B2C categories. 

Essential Skills

Strategic Capability:

  • Fast to grasp the client’s business and category dynamics
  • Represents the client’s customers in agency and client meetings
  • Builds close working relationships with key clients: business leaders, campaign managers and research/insights leaders
  • Works as an integral member of the agency team, cooperating particularly closely with Creative and Account Management
  • Recommends, plans and implements research to aid in brand, category and customer insights gathering and strategic process
  • Familiar with standard qualitative and quantitative customer, market and marketing research techniques, as well as brand tracking, segmentation and consumer decision journeys.
    • Able to process and synthesize large amounts of research and distill these into inspiring insights
    • Able to analyze data with a trained, sensitive eye for the nuggets of insight that spark creative ideas
    • Experienced in conducting interviews, moderating focus groups and uncovering deep human insights.
    • Develops specific, well-founded, insightful, well-crafted and clearly written conclusions
  • Able to present and defend findings, strategy and direction to senior clients
  • Helps lead and participates in strategic development for new business initiatives
  • Manages junior planners across brand, comms, content and experiences, investing in their growth and clearly articulating assignments and areas for development.

Creative Collaboration:

  • Develops a collaborative relationship across the creative teams – becomes a person of first call for information, insights, inspiration and problem solving
  • Crafts insights-driven creative briefs, seeks alignment and buy-in from creative leadership, and provides clear, persuasive briefings to creative teams
  • Actively participates in each stage of creative development: reviews and critiques creative work to ensure it’s on-brand and on-strategy
  • Collaborates with client and agency analytics teams to establish success metrics and tracking and monitoring methods to evaluate performance of creative work in market
  • Monitors, surfaces and interprets industry, cultural and social trends relevant to the client’s business and creative inspiration

 Omni-Channel and Consumer Decision Journey Mapping:

  • Scans competitive marketing moves and competitors’ product offerings, and creates insightful industry reports for the client
  • Understands standard sources of syndicated and custom research, intelligence and analytics, such as MRI, Simmons, Acxiom, Google Analytics, BrandWatch
  • Able to work with analytics teams and formulate clear questions to answer with the aforementioned tools
  • Ability to work with integrated teams to create consumer decision journey maps:
    • Understands key aspects and power of well-founded customer journeys
    • Able to tell the customer story in a human way to inspire creative activities

 

Qualifications

  • Bachelor’s degree from four-year college or university required.  Master’s degree preferred
  • 8+ years of integrated experience in advertising/marketing agency or in a related area. Financial Services and or B2B experience will be a strong plus
  • Excellent verbal and written communication skills; able to communicate information, a point of view and recommendations in a succinct and compelling manner
  • Ability to read and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data
  • Ability to write research reports, presentations, white papers and general business correspondence.
  • Ability to effectively present research results to customers, clients, and other employees of the organization
  • Reasoning and critical thinking ability – able to recognize and define problems involving many variables, and view them from many angles
  • Self-starter, able to plan and initiate research; collect information, establish facts and suggest conclusions or solutions based on established findings
  • Computer Skills – personal computer proficiency, specifically Power Point, Word, Excel, Internet and E-mail applications. Experience with data, analytics, research and knowledge tools a plus.
  • Presentation skills – able to develop, craft, and deliver compelling presentations that move audiences. This includes but is not limited to selling POVs, strategic recommendations and creative work
  • Embodies Havas values

 We are an equal opportunity employer and value diversity at our company.