Sr Strategist (DTC)

Strategy New York, New York


Description

Position at Havas

Summary:

  • Lead and assist with insight-driven projects across product life cycle from strategic and creative rejuvenation of in-market brands to early-stage development of pre-launch strategic platforms (which will lead to unbranded market prep and branded Direct to Consumer campaigns)
  • Schizophrenia category
  • Provide target-relevant and business-driven counsel to clients at the portfolio and the brand level
  • Conduct Primary and Secondary Research and reporting on a range of insight-driven project including patient journeys, claims/market assessments from a consumer perspective, social listening, etc.
  • Assist in managing the evolution of an existing portfolio of products, with a range of clinical and attitudinal targets, making sure the consumer is represented in all efforts

 Responsibilities:

  • Represents the client’s customers in client meetings and presents research/strategy findings.
  • Uses experienced account planning techniques and the latest methods to obtain customer/consumer insights about online and offline behavior.
  • Crafts creative briefs and provides clear persuasive briefings to Creatives.
  • Manages primary research specialists and provides clear specifications for actionable relevant research to the team and client.
  • Develops accurate and insightful conclusions from research data and presents strategy and direction to the client.
  • Monitors and interprets cultural and social trends relevant to the client’s business.

 

Qualifications:

  • Four or more years of strategy/account planning work experience in a marketing/advertising agency or brand marketing team experience at a pharmaceutical company.
  • Patient agency or HCP agency or client-side experience; working with agencies required
  • A passion for the health, wellness or pharmaceutical spaces is a must.
  • Digital/Social/UX research experience is welcome.
  • Excellent written, verbal and presentation skills; demonstrated ability to lead meetings
  • Excellent communication ability: Ability to read and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data.