Affiliate Specialist

Performance Marketing Boston, Massachusetts


Description

Position at Havas Media

The Affiliate Specialist will be responsible for managing; growing and evolving all aspects our client affiliate programs. The Affiliate Marketing Specialist will continuously identify, evaluate affiliates as well as interface managers in other channels to contribute to overall account health for each client.

This individual will coordinate and oversee campaigns through all phases of launch and maintenance, including program strategy, negotiation of affiliate partnerships and deals, contract review and approval, creative development, trafficking, reporting, analysis, and optimization.

Successful candidate will be adept at building relationships with clients and affiliate partners, be able to identify opportunities and craft innovative solutions and be proficient in translating performance data into actionable insights.

Main Responsibilities

  • Maintaining and growing our Affiliate Marketing programs
  • Sourcing, evaluating, and recruiting new affiliate partners
  • Monitoring affiliate practices and ensuring compliance
  • Maintaining relationships with affiliates and other partners as well as motivating partners to improve campaign performance; maintaining relationships with network providers (primarily eBay Enterprise Affiliate Network, Commission Junction, and others)
  • Negotiating and reviewing affiliate advertising agreements (rates, placements, parameters, etc.)
  • Monitoring tracking, delivery and campaign performance on an on-going basis
  • Providing the Analytics team with insight into channel performance, analyzing program performance, and executing on analysis to ensure client KPIs are being met/exceeded
  • Reporting and insights to drive optimizations and strategy
  • Optimizing buys, renegotiating rates, cancelling or renewing partnerships, ad buys, etc. as necessary, as well as refreshing and optimizing creative units and media placements

Ideal Experience

  • 2+ years directly related experience within the affiliate marketing space
  • Experience managing/working with e-Commerce/Retail programs/clients required
  • PR/Content Marketing/Social Media experience preferred but not required
  • Experience negotiating, purchasing and managing a variety of online media campaigns (banners, emails, pops, contextual, etc.); Experience with various deal structures including CPM, CPC, hybrid, etc. especially CPA; Knowledge of the unique nuances and structural characteristics of affiliate campaigns
  • Ability to compile and analyze performance data and metrics, provide actionable insights and make decisions regarding campaign direction based on your analysis
  • Excellent fiscal responsibility
  • Strong analytical and mathematical skills
  • Strong interpersonal and negotiation skills
  • Strong written communication and presentation skills
  • Strong knowledge and expertise in industry related matters and ability to service and communicate with a wide range of clients and affiliate partners
  • Solid understanding and insatiable interest of consumer trends in e-Commerce/Retail
  • Strong communication, management, and organizational skills are essential to succeeding in this role
  • Experience managing multiple, competing priorities, duties and/or projects; Proven ability to accommodate evolving responsibilities and last minute changes
  • Strong decision-making, organizational, planning and problem-solving skills
  • Excellent project-management and time-management skills with the ability to prioritize and multitask with ease
  • Ability to work well independently and within a team environment
  • Ability to take initiative and perform tasks in an efficient and self-sufficient manner