Ad Ops Specialist

Ad-Ops New York, New York


Position at Havas Media

The Ad Ops Specialist is responsible for the day-to-day trafficking and management of Havas Media campaigns. This will require daily interaction with our internal teams such as Media Planning and Analytics, and our external clients and partners to ensure consistent and accurate delivery of all advertising campaigns

The Ad Ops Specialist’s responsibilities include:

  • Manage and traffic campaigns in Ad server tools such as DoubleClick(DCM)/Sizmek
  • Oversee media tracking and analytics set up and implementation
  • Active participation in media planning discussions regarding trafficking strategies and related operational issues
  • Improve data quality by collaborating with the Media, Analytics and Artemis teams to ensure campaigns are structured in a way to produce optimal data outputs
  • QA ads to ensure they meet site specs and ad server requirements
  • Generate, QA, and troubleshoot implementation of conversion tags
  • Troubleshoot ad or tag issues with site or ad tech partners
  • Set up 3rd party tags in DCM (DoubleClick) and Sizmek
  • Resolve tracking and reporting discrepancies with Analytics and/or partners/vendors
  • Review new media plans and updates with Media team before trafficking and work with Analytics team to ensure plans will allow them to collect data accurately, efficiently, and effectively.

About You:

  • A bachelor’s degree from 4-year university, or equivalent experience
  • 1-3 years of experience in Digital Media Operations, Digital Ad Ops, Digital trafficking.
  • Extensive trafficking experience with Doubleclick and/or Sizmek
  • Understanding of rich media, dynamic creative, mobile and video ads units.
  • Team player who enjoys working in a collaborative, open environment.
  • Highly motivated and full of initiative.
  • Methodical, well-organized, and detail-oriented.
  • Genuine curiosity with how things work.
  • Strong communication skills.
  • Proficient in Microsoft Excel.
  • Familiarity with HTML and/or JavaScript.