Sr. Strategist

Strategy Chicago, Illinois


Description

Position at Havas

STRATEGIC ORIENTATION

  • Retail focus-category-Understands the client’s business and objectives and works with the team to develop creative solutions; Draws the line of connection between creative solutions and business goals
  • Develops accurate and insightful conclusions from research data and clearly articulates strategic direction to the team and client
  • Crafts insight-driven creative briefs and presents creative strategy in a way that crystallizes the opportunity and galvanizes the team

THOUGHT LEADERSHIP

  • Is the thought leader in consumer-centric thinking; Uses all available data sources (qualitative, quantitative, primary and secondary) to develop understanding, empathy and insight into the consumer and brand
  • Effectively uses consumer and brand knowledge to write strategies and POVs; recommend product/service and marketing innovations, including new channels of communication to create more relevant connections between consumers and the brand
  • Recommends and implements research that will aid in the consumer insight gathering and strategic process
  • Understands digital and social platforms and can articulate the media and marketing opportunities they afford

COLLABORATION AND INFLUENCE

  • Leads translation of strategy into the creative product, ensuring that the creative product communicates clearly and resonates with the audience while building the brand
  • Interacts effectively as a strategic partner and advisor with senior agency and client management
  • Goes beyond making ideas make sense, to making them compelling; Inspires original creative thinking among every team member