Performance Media Specialist

Performance Marketing Chicago, Illinois


Description

Position at Havas Media

The Role

The role will primarily be to lead the team in the analysis, optimization and management of client accounts.

  • Act as the day to day client contact for your performance media accounts
  • You are pivotal to providing data to help the team derive insight and to monitor performance.
  • You are expected to proactively provide recommendations, ensure campaigns are meeting/exceeding goals, and continually analyse campaign to boost performance.
  • You may be responsible for independently managing smaller, less demanding clients

Main Responsibilities

Campaign Management

  • Keyword performance and ad copy development
  • Set-up/ management of campaigns across Google & Bing & Yahoo! with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector/ industry considerations, landing pages & tracking requirements
  • Understanding of additional vendors that could provide value to clients
  • Oversee daily spend in line with targets and monthly budgets
  • Be an expert on campaign & bid management tools to manage keywords, ad groups, ads, etc. (inc. trafficking keywords)
  • Work closely with Analysts to own new testing and optimizations ideas to drive campaign performance
  • Support and develop strategy for clients
  • Support with account and campaign forecasts
  • QA deliverables

Bid Management & Optimization

  • Manual bid optimization
  • Utilizing bid management tools such as Kenshoo, DS3 and Marin to optimise accounts according to client targets
  • Budget management – ensuring budgets are correctly optimized and managed according to forecast and/ or plans
  • Ad optimization: analysis and new ad creation, with regular a/b testing
  • Competitor monitoring – monitor and analyze competitor activity through competitor monitoring technology providing key insight and trends to clients

Reporting

  • Create and ensure accurate reporting to account/client specifications & KPI’s
  • Monitor & analyse performance media data, via daily, weekly, monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance media performance
  • Utilize competitor monitoring tools to analyze key trends to derive insight to drive optimization
  • Ensure client accounts are maintaining performance against targets/objectives
  • Interpret & provide insight on performance reporting data for clients on a regular/ ad-hoc basis
  • Present performance updates to clients on a regular and ad hoc basis

Admin

  • Accurate and timely billings and reconciliation

Other

  • Proactively reach out to colleagues to provide support on other clients
  • Continually seek out areas to continue learning and developing your skill set