SVP Group Director Analytics - Havas Media

Analytics New York, New York


Description

Position at Havas Media

JOB SUMMARY

The SVP Group Director Analytics is responsible for leading, developing and managing all aspects of Client Analytics, back office analytics and decision modeling - including report design, data capture development and implementation processes. This candidate will work with a variety of data sources to continuously evolve the metrics used to measure the effectiveness and ROI of activity across all campaign types.  The SVP will be responsible for leading a team and provide strategic leadership across accounts, verticals, and mediums.

 

MAIN RESPONSIBILITIES

  • Assist in business development and growth by working with partners and clients in developing and implementing new analytical methodologies with a targeted result of increasing revenue.
  • Provide marketing performance analysis for client engagements. Understand client’s business goals and requirements, design and develop analytic approaches tailored to its needs.
  • Working with internal and external stakeholders to develop client tools and services such as modeling, dashboard development, decision aids and business case analysis to support programs, creative and recommended solutions.
  • Work closely with the team in making specific and actionable client recommendations and sell in additional client engagements.
  • Developing data strategies (e.g. what we should capture, how we should capture it, and the triggers/decisioning as a result, etc.).
  • Partner seamlessly across the enterprise to access information and create and drive strategies and implementation. 
  • Determine and implement operations procedures and lead the analytics group in the management of projects and resources.
  • Cultivate solid relationships with staff, internal partners and clients.
  • Marshal change to align with vision of the department and organization.  
  • Leads new business efforts; prospects potential for new business opportunities in the local market area, or throughout the system as necessary.
  • Work with EVP to manage team’s P&L.
  • Promote process and organizational efficiency through automation.

 

KEY COMPETENCIES

  • 10+ years of experience in marketing analytics or business intelligence (focused in analytics). 
  • Experience working for a Media/Advertising agency.
  • Must have experience leading a team.
  • Experience in the digital space a must.
  • Demonstrated ability to apply cutting edge analytics techniques to business problems and to leverage external thinking.
  • Ability to translate data into insights that understands customer needs and behavioral drivers.
  • Must be highly versed in analytic methodologies.
  • Must have a firm grasp of statistical modeling, segmentation, value analysis, as well as reporting for Web site, online advertising, social media, mobile.
  • Must be capable of contributing expertise and leading efforts both in advanced analytics techniques and in consumer research and analysis.
  • Must have a track record of implementing operational excellence (process efficiencies, effective tools and technologies) in an analytics function.
  • Will be able to show they have exhibited leadership with conviction and how they have proposed new paths based on analysis findings.