Associate Director, Analytics

Analytics Chicago, Illinois


Description

Position at Havas Media

The Marketing Analytics & Data Consulting group provides leading-edge expertise, methodology and delivery of media and marketing measures and analysis. The team is responsible for deriving consumer and marketing insights and recommendation that are both strategic and tactical on optimizing current and future cross channel media plans, with a focus on digital channels.


The Associate Director works with office leadership, discipline teams (e.g., media, mobile, paid search, SEO, social), and creative partners to develop online and offline media measurement requirements with the goal of driving actionable insights for campaign optimization. The basis of analysis is user level campaign data, as well as measurement tools (e.g., landing page testing, auditing tools, Web analytics, etc.).