Strategic Planner
The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, we create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. The agency’s latest MarTech platform, Marilyn®, is the industry's first and only end-to-end commerce advisor.
We’re looking for a Strategic Planner to work on a major consumer goods client. Candidates must reside in a commutable distance to one of The Mars Agency’s hub locations: Detroit, Chicago, Cincinnati, New York, Minneapolis, Bentonville, Dallas or Nashville.
PRIMARY RESPONSIBILITIES:
We’re looking for a Strategic Planner to work on a major consumer goods client. Candidates must reside in a commutable distance to one of The Mars Agency’s hub locations: Detroit, Chicago, Cincinnati, New York, Minneapolis, Bentonville, Dallas or Nashville.
PRIMARY RESPONSIBILITIES:
- Review, with others, client objectives and input and develop short and long-term integrated marketing strategies for the client.
- Work cross-functionally within the agency to ensure the successful execution of client and agency strategies.
- Perform secondary research on industry trends, reports, and consumer trends to develop insight.
- Finds and synthesises trends and cultural fuel.
- Supports the development of and conducts primary research, for either client or agency.
- Works with rest of the planning team to develop strategic implications
- Works with internal partners (creative and client leadership) and other planning team members to develop and write creative briefs and communication propositions.
- Review Creative concepts and provide additional input or recommendations on client and project strategy.
- Support ongoing competitive assessments and industry news relative to shopper and consumer segments.
- Consumer/Shopper overview
- General market trend analysis
- Competitive/Category behavior assessment
- Supports others across the larger planning team
- Executes projects with excellence
- Builds experience
- Builds trust
- Manages time effectively
- All other duties as assigned by Manager.
SKILL SETS REQUIRED:
- Bachelor's degree in marketing, communications, or related field.
- At least one year of experience in marketing strategy or insight type role.
- Understanding of integrated marketing principles, particularly shopper/commerce.
- Ability to synthesize information from various sources and extract key messages.
- Highly creative with first-rate conceptual, visual and writing skills.
- Superior oral communication and presentation skills.
- Highly resourceful, with strong research skills and a working knowledge of marketing analytics.
- Proactive and able to work independently.
- Self-starter with strong problem-solving ability.
- Strong deadline orientation and ability to effectively prioritize and meet deadlines.
- Ability to work in a flexible, dynamic and fast-paced environment.
- Proficient in Microsoft Suite (PowerPoint, Excel and Word) and Google Suite (Mail, Docs, Drive).
The Mars Agency is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.
The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
The salary range for this role is $55,000- $60,000.
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The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
The salary range for this role is $55,000- $60,000.
#dp
#LI-EG1
#LI-Hybrid