Specialist, Media Strategy
Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.
We’re looking for a Specialist, Media Strategy to help us maintain and evolve our leadership position in the growing Commerce Media space. Candidates must be in the ET or CT time zone for consideration.
PRIMARY RESPONSIBILITIES:
PRIMARY RESPONSIBILITIES:
- Flawlessly execute best in class national consumer promotions / shopper media campaigns and manage client’s media budgets and campaign performance
- Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting
- Weekly client meetings to review and reconcile campaign actuals vs plan and other key metrics
- Execution of consumer promotion tactics including experiential, sweeps, sampling, digital coupons, rebates, chatbots, influencers, etc.
- End to end campaign management activating final approved plans by partnering with internal teams and 3P shopper media vendors
- Cross functional collaboration in ensuring all vendor timelines and deliverables are met
- Management of media program trackers and timelines
- Management of 3rd party retail media vendor partners
- Negotiating contract rates (both annual and program-specific)
- Monitoring of vendor landscape (identifying new partners or existing partners with new capabilities) and commercializing information to internal teams
- RFP vendors and make recommendations and awarding business
- Have clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal and external teams
- Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations
- Responsible for maintaining all of client’s media investment in back-end systems Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results
SKILLSETS REQUIRED:
- Extremely high attention to detail
- 1-3 years’ experience working with media and negotiation
- Strong ability to work in Excel and comfortable with numbers, pivot tables and reporting
- Ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team
- Strong verbal, written, presentation and intrapersonal skills
- Collaborative with willingness to listen and learn
- Sound decision making skills based on industry, agency and client knowledge
- Confident negotiator
- Industry and media knowledge, particularly in retail media and consumer promotions
Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.
Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
The base salary for this position may range from $40,000 to $50,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications.
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