Marketing Communications Manager
About The Institutes
A not-for-profit organization headquartered in beautiful Malvern, PA, The Institutes have been the leading provider of risk management and property-casualty insurance education for more than 100 years. By living our values—Put the Customer First, Do What You Say, Work Together, Be Innovative and Do the Right Thing— our talented team delivers innovative solutions that best empower risk and insurance professionals to help those in need. In 2023, The Institutes was named a Top Workplace by Philly.com for the eighth time. We understand the importance of work-life balance and provide excellent benefits and a friendly and team-focused work environment to drive employee engagement.
Marketing Communications Manager
The Marketing Communication Manager is responsible for the development and execution of marketing strategies to help achieve assigned business unit and enterprise growth targets. growing awareness of each organization, association and event, driving membership and attendance growth for multiple brands under The Institutes. The position will develop and manage communications tools to increase event attendance, drive sales, and promote brand awareness.
What You’ll Do:
- Manage full life cycle marketing campaigns for assigned business units contributing to achieving revenue goals and other KPIs.
- Oversee paid and organic marketing efforts in conjunction with internal and external partners with a focus on optimizing spend and conversions.
- Create and execute persona-based lead gen B2B marketing campaigns using a variety of media and channels.
- Collaborate with sales team partners to ensure clients and potential clients have access to the content and assets needed to maximize partnerships.
- Develop, update, and maintain print and electronic collateral as needed.
- Work with other staff to ensure alignment in communications. This includes the promotion of educational and networking programs across the web, social media, e-mail, print, and other distribution and marketing platforms.
- Identify and support enterprise cross-marketing opportunities.
Required Competencies
- Innovation
- Creativity
- Collaboration
- Continuous Improvement
- Entrepreneurial spirit
- Technical knowledge
- Flexibility, open-mindedness and responsive in times of change
- Superb writer; Strong editorial skills and experience
- Critical thinking and future-focused outlook
- Self-motivated
What We’re Looking For:
- Bachelor’s degree required.
- 3-5 years’ experience in marketing communications.
- Excellent written and verbal communication skills. Superb writer; Strong editorial skills and experience
- Demonstrated ability to work well within a remote team environment.
- Proficiency in Microsoft Office applications, website platforms, social media platforms.
- Ability to quickly learn new technologies
- General awareness of emerging trends impacting insurance professionals preferred.
The Best Part? The Benefits!
To enforce the importance of work-life balance, employees enjoy excellent benefits, including:
- 401(k) plan with company contribution up to 16%
- Generous time off package that includes paid vacation, personal, sick, and holidays
- Paid maternity and parental leave
- Tuition reimbursement
- Medical, dental, vision, and prescription coverage