Email Marketing Specialist (6865 )

Marketing Pompano Beach, Florida


Description

Position at ComplyRight, Inc.

 

Email Marketing Specialist

 

Department: Marketing Services

Reports to: Director of Database & Marketing Services
 

Job Summary:

 

ComplyRight, Inc. seeks a Database Marketing Coordinator to plan and execute direct marketing circulation strategies for customer and prospect campaigns across multiple marketing channels and brands.  The position requires a highly organized, detail-oriented individual who can translate quantitative analysis into actionable business strategies.

 

ComplyRight offers a casual and friendly work environment with a small-business feel and big-company benefits, including Medical/Dental/Vision, 401(k), Paid Time Off, Flexible Spending Accounts, Life & Disability Benefits, Employee Assistance Plan, Employee Discount Programs and more. We are an Equal Opportunity Employer.

 

Responsibilities:

 

  • Develop a thorough knowledge of company data marts, table structures and field values for all ComplyRight brands.
  • Apply appropriate data segmentation and selection techniques to create target lists for multi-channel marketing campaigns (mail, email, telemarketing, etc.).
  • Collaborate with marketing and creative teams to set up web forms for online lead capture within email platform.
  • Ensure proper setup of complex email programs, including drip stream, multi-hit, dynamic content and auto-triggered campaigns.
  • Establish benchmark reporting, work with marketing teams to set KPI improvement targets, and recommend testing & optimization strategies.
  • Conduct post-campaign analysis and recommend next steps.
  • Contribute solid targeting ideas individually and in group settings.
  • Gain thorough understanding of customer behavior and needs thru analytics and utilization of business intelligence (BI) tools.
  • Other duties as assigned.

 

Requirements:
 

  • Four-year college degree in Statistics, Mathematics, Marketing or Business with heavy analytical coursework.
  • Some experience in a database marketing environment preferred
  • Some experience in email tools (Salesforce/Exact Target or similar) and basic HTML skills preferred.
  • Proven ability to prioritize and accomplish multiple projects simultaneously. 
  • Exposure in a B2B direct marketing environment and previous database query experience a plus.
  • Intermediate knowledge of Excel and strong analytical/logic skills.
  • Additional experience using business intelligence (BI) tools, statistical analysis tools (SPSS, SAS), and campaign management/customer segmentation tools such as Alterian, Aprimo, CIM or similar tools are a plus.
  • High attention to detail as well as reliability, flexibility, and thoroughness.