eCommerce Marketing Manager (2189)

IT White Bear Lake, Minnesota


Description

Position at Taymark, Inc.

Taymark, Inc. is seeking an eCommerce Marketing Manager responsible for the strategic growth of various websites site to achieve the company growth and profit goals. Assists and drives the campaign design, development and media to maintain a competitive position in the market.  Has a understanding of the P & L. 

 

Shift Available

  • Monday-Friday between 7:30 a.m. and 5:00 p.m.

 

Responsibilities Include:

  • Responsible for strategic and tactical execution relating to online performance of various websites to drive conversion and traffic.
  • Manages and collaborates with Marketing/Merchandising Personnel on all aspects of marketing communication delivered on various websites.
  • Manages and collaborates with Marketing/Merchandising Personnel on offsite extensions of marketing communication for various websites.
  • Manages Various websites budgets for online activity including but not limited to: PPC spend, general online ads, etc.
  • Drive conversion via collaborative efforts with Web Designers.
  • Drive conversion through price competitiveness for online prospects via Prospect Pricing within published guidelines.
  • Responsible for general SEO health of various websites.
    • Understands basic grounding principles of SEO
    • Understands practices which could lead to negative impacts
    • Understands the impact of Social Media on SEO and vice versa
  • Manage tasks/projects with external personnel (Taylor or vendors).
  • Communicate on a technical level IT Developers, and third party vendors.
  • Communicate on a technical level regarding UI/UX/design with Web Designer and other visual design personnel.
  • Communicating new implementations/or partake in implementation of features and functionality.
  • Assessing technological opportunities on a business level for various websites such as mobile, etc.

 

Minimum Qualifications:

  • BS in Marketing or 2 plus year in related field
  • Intermediate to expert level in:
    • SEO, PPC and other paid online advertising avenues
    • Knowledge of how websites are set up/run/maintenance
    • Social Media
    • Adobe CS Suite
    • Office / Excel
    • Google WebMaster Tools
  • Excellent verbal and written skills
  • Ability to work in a fast-paced and changing environment

 

Preferred Qualifications:

  • Tools:
    • Analytics packages
      • Google Analytics
      • SEO Analytics (BrightEdge/SEO Moz/RavenTools/etc)
    • Google WebMaster Tools

 

 

 

About Our Company

Our Total Rewards package of benefits and compensation reflects our bold commitment to creating opportunity and security for employees.

 

We offer a competitive base salary, and an attractive benefit package including health, dental and vision insurance, 401K, incentive compensation plan, PTO (paid time off) and Holiday pay.

 

Taymark Inc. located in White Bear Lake MN, provides a full range of products and services to recognize the achievements of school aged children and the celebration marking milestones in their lives. We will respond with products for schools, teachers, parents, advisors and coaches to help develop children’s pride and confidence in their achievements and provide lasting memories of celebrations of significant events in their formative years.  Taymark also provides Business Communication products such as; Letterhead, Stationery, Brochures, Post Cards, Holiday cards, Recognition certificates and jackets etc. Business units within Taymark include: Elementary & Middle School, High School & Prom, PaperDirect, Idea Art, Current Labels, Artistic Labels, Party, Costumes, and Fulfillment (Pick & Pack and Wide-Format Digital Print)