Email Marketing Analyst (5990 )

Marketing Pompano Beach, Florida


Description

Position at ComplyRight, Inc.

Email Marketing Analyst

Responsibilities 

  • Serve as lead administrator of the selected email marketing platform (Salesforce Marketing Cloud, previously Exact Target).
  • Manage and maintain a multitude of email accounts, working with vendor as needed to create new accounts or enhance functionality of existing accounts to meet marketing program needs.
  • Ensure proper setup of complex email programs, including drip, multi-hit, dynamic content and auto-triggered campaigns.
  • Collaborate with marketing and creative teams to set up Web Collect forms for online lead capture.
  • Collaborate with marketing teams to implement strategies (including maintenance/creating of preference centers) to maintain low opt-out rates and effectively manage permissions.
  • Establish benchmark reporting, work with marketing teams to set KPI improvement targets, and recommend testing & optimization strategies.
  • Stay up-to-date and educate internal staff on the latest email features/functionality that have potential to enhance results or improve processes.
  • Work with cross-functional teams to ensure proper capture, management and flow of email data between websites, ERP, customer database and email deployment system.
  • Assure all brands and campaigns follow SPAM laws & compliance best practices.
  • Deploy emails for assigned programs.
  • Complete other duties and projects as assigned by Manager.

 

 

Requirements:

  • Bachelor’s degree in marketing, e-commerce, data analytics or related field.
  • 3+ years’ experience in a technical/analytical email marketing role for a direct marketing/e-commerce business (B2B a plus).
  • Proficiency in email analytics/KPIs, email best practices and email system troubleshooting
  • Demonstrated knowledge of HTML coding.
  • Solid understanding of email list design and data/table structure based on business requirements.
  • Excellent reasoning and analytical skills with proven ability to analyze and interpret metrics.
  • Extreme attention to detail.
  • Salesforce Certified Marketing Cloud Email Specialist credentials a plus.

 

 

About Our Company

 

ComplyRight, Inc. is a multi-channel marketing and product development company specializing in labor law, HR and tax solutions that create a bridge between what the law requires and what makes sense for businesses. We offer an attractive compensation package, including a competitive base salary, and a competitive benefits package including health, dental & vision insurance, 401K plan, profit sharing, PTO (paid time off) and Holiday Pay.  Eligible employees may take advantage of our health, dental & vision benefits, as well Holiday Pay beginning the first day of employment. Visit www.complyright.com to learn more