Site Manager / Digital Promotions Specialist (6626 )

Marketing North Mankato, Minnesota Savage, Minnesota


Position at Label Works

Label Works is seeking a Web Promotions Specialist for our Current Labels and Artistic Labels brands.  This position participates in all aspects of the e-marketing efforts related to web sales of these brands, including email execution, paid search campaigns, social platforms, planning, implementation, monitoring, optimization, analysis and reporting. The Promotions Specialist is responsible for day-to-day tactical execution and monitoring ensuring timely completion and success of campaigns.


  • Assist with the management and maintenance of ecommerce websites through CMS platform
  • Help create messaging for products, programs and online initiatives
  • Help develop strategies for conversion optimization, SEO, Email, Amazon and Social Media
  • Plan and coordinate optimization of website content, landing pages, email and more to drive new sales and traffic
  • Plan and coordinate ongoing A/B tests to improve e-commerce website conversion
  • Report on and analyze performance of online marketing efforts and identify next steps
  • May perform other marketing and online tasks as needed

Minimum Qualifications:

  • A./B.S. in Business, Marketing, Communications or similar discipline
  • Minimum 2 years related work experience with online marketing
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience coordinating projects related to e-commerce websites
  • Experience using analytics tools such as Google Analytics
  • Basic understanding of Search Engine Optimization Best Practices, Email Marketing, Content Marketing and Social Media Marketing
  • Strong writing, communication and interpersonal skills; this position works closely with Marketers, Developers, and other internal departments as well as external vendors
  • Demonstrated organizational skills, follow through and detail-orientation
  • Ability to prioritize and multi-task successfully in a deadline-intensive environment
  • Ability to learn quickly, self-teach, take initiative

Preferred Qualifications:

  • Experience working with Content Management Software (specifically with Sitecore)
  • AdWords / Bing certification

About Label Works

Our Total Rewards package of benefits and compensation reflects our bold commitment to creating opportunity and security for employees.

We offer a competitive base salary, and an attractive benefit package including health, dental and vision insurance, 401K, incentive compensation plan, PTO (paid time off) and Holiday pay.

Label Works, a Navitor company, is a fast moving, high energy and growing company that provides custom printed pressure sensitive labels that are sold through a nationwide network of distributors. We have an unyielding commitment to providing top quality products at competitive prices, supporting our products with the highest level of customer service, and most of all, having fun while doing it. We believe that our employees and our culture are the reason we are successful and we strive to provide our family of employees with opportunities for success, opportunities to achieve their goals, and opportunities for learning and development. If that sounds good to you, perhaps you will become one of our indispensable employees helping lead Label Works forward.