Entry-level Marketing Analyst (7294 )

Marketing Pompano Beach, Florida


Description

Position at ComplyRight, Inc.

Entry-level Marketing Analyst

 

Our growing company is looking for a talented Entry-level Marketing Analyst to plan and execute direct marketing circulation strategies for customer and prospect campaigns across multiple marketing channels and brands.  The position requires a highly organized, detail-oriented individual who can translate quantitative analysis into actionable business strategies.

 

Responsibilities:

 

  • Develop a thorough knowledge of company data marts, table structures and field values for all ComplyRight brands.
  • Apply appropriate data segmentation and selection techniques to create target lists for multi-channel marketing campaigns (mail, email, telemarketing, etc.).
  • Collaborate with marketing and creative teams to set up Web Collect forms for online lead capture.
  • Ensure proper setup of complex email programs, including drip, multi-hit, dynamic content and auto-triggered campaigns.
  • Establish benchmark reporting, work with marketing teams to set KPI improvement targets, and recommend testing & optimization strategies.
  • Conduct post-campaign analysis to determine next steps.
  • Contribute solid targeting ideas individually and in group settings.
  • Gain thorough understanding of customer behavior and needs thru analytics and utilization of business intelligence (BI) tools.
  • Other duties as assigned.

 

Requirements:

 

  • Four-year college degree in Statistics, Mathematics, Marketing or Business with heavy analytical coursework.
  • Some experience in a database marketing environment preferred
  • Some experience in Email tools (Salesforce/Exact Target) preferred.
  • Proven ability to prioritize and accomplish multiple projects simultaneously. 
  • Exposure in a B2B direct marketing environment and previous database query experience a plus.
  • Intermediate knowledge of Excel and strong analytical/logic skills.
  • Additional experience using business intelligence (BI) tools, statistical analysis tools (SPSS, SAS), and campaign management/customer segmentation tools such as Alterian, Aprimo, CIM or similar tools are a plus.
  • High attention to detail as well as reliability, flexibility, and thoroughness.

 

 

 

About Our Company

ComplyRight, Inc. is a multi-channel marketing and product development company specializing in labor law, HR and tax solutions that create a bridge between what the law requires and what makes sense for businesses. ComplyRight offers a casual and friendly work environment with a small-business feel and big-company benefits, including a competitive base salary, and a competitive benefits package including health, dental & vision insurance, 401K plan, profit sharing, PTO (paid time off) and Holiday Pay.  Eligible employees may take advantage of our health, dental & vision benefits, as well Holiday Pay beginning the first day of employment. Visit www.complyright.com to learn more.