Creative Manager (5610 )

Marketing Amsterdam, New York


Position at Amsterdam Printing & Litho

Amsterdam Printing and Litho is seeking a Creative Manager. The Creative Manager will be responsible for all brand development, design, copywriting, art direction and execution of all media including direct mail, catalogs, website, advertising, video, digital creative produced by Amsterdam North America Brands. The position collaborates with marketing, and ecommerce teams to develop, communicate and execute the brand strategy. He/she is responsible for developing brand concepts, standards and style guides for the look, feel and tone through collaboration with marketing and ecommerce teams as well as the consistent execution across all channels.

Shift Available:

  • Monday – Friday 8am – 5pm

Responsibilities include:

  • Partner with cross-functional teams to develop direct marketing/brand strategies. Lead the ideation, presentation, refinement and execution of campaign creation for direct marketing and ecommerce campaigns that support the brand and result in achieving sales and NBIT goals.
  • Responsible for development of creative brand positioning including logo treatment, visual aesthetics, copy and tone
  • Develop and coordinate consistency in graphic formats, images, typographical style and design imagery across all channels insuring consistency
  • Manage the intake of design and project briefs and balance capacity between internal and external resources, delivering the best quality and value for the company 
  • Collaborate with marketing, ecommerce and production to develop solutions that are cost efficient to produce, while accurately conveying the brand image and attributes of the product
  • Develop the digital creative strategy and deliver for the website, social, email, display and banner advertising, mobile, tablet, etc.
  • Provide creative ideation and direction for photo shoots, campaigns and creative executions
  • Develop and manage the Creative Services department; mentor, train and manage staff as appropriate
  • Ensure/automate effective workflow processes that maximize productivity, ensure consistency and adhere to stringent budgets and timelines.  Implement digital asset management capability

Minimum Qualifications:

  • BA/BS, in Advertising, Marketing, Graphic Design or related field
  • Senior-level creative or marketing experience in a direct marketing and/or ecommerce environment (5+ years) with a successful track record of developing, executing and measuring direct response creative campaign strategies and tactics
  • In-house creative services team management a must. Proven leadership ability in team building, mentoring and managing creative talent
  • In-depth knowledge of Adobe InDesign, Photoshop, Illustrator, Mac OS X, HTML, Flash, digital workflow and asset management.  Adobe Experience Manager a plus
  • Strong time management, multitasking, organizational and communication skills; ability to meet tight deadlines and make decisive judgments and evaluations

Preferred Qualifications:

  • Understanding of direct and digital marketing design, catalog layouts, graphic and web design fundamentals, typography, pre-press and print production
  • Significant experience in print and digital production, creative services, project management and digital workflow; strong technology-centric perspective.  Proven track record of leading complex print and digital projects from concept to completion
  • Experience researching and staying current on graphic design and branding trends 

About our Company

 Our Total Rewards package of benefits and compensation reflects our bold commitment to creating opportunity and security for employees.
We offer a competitive base salary, and an attractive benefit package including health, dental and vision insurance, 401K, incentive compensation plan, PTO (paid time off) and Holiday pay.

Amsterdam Printing and Litho specializes in marketing promotional products, including pens and calendars, to their medium to small-sized customer base. We focus on guiding the customer with their purchases and provide a very high level of customer service.  ALP is a division of Taylor Corporation, one of the largest printing and marketing services companies in the U.S. with more than 80 manufacturing plants and thousands of employees in the U.S. and worldwide.