Marketing Specialist- Tax Solutions (2868)

Marketing Pompano Beach, Florida


Description

Position at ComplyRight, Inc.

Marketing Specialist

 

 

ComplyRight, Inc., is a multi-channel marketing and product development company specializing in labor law, HR and tax solutions that create a bridge between what the law requires and what makes sense for businesses.  Our growing team is looking for an energetic, organized self-starter with a passion for marketing and the ability to thrive in a deadline-intensive environment.

The Marketing Specialist is responsible for building brand awareness for a leading B2B 1099/W-2 online processing site. The individual in this role will plan, budget, coordinate, and implement marketing campaigns and activities that drive awareness, interest and sales growth within the target customer segments

Responsibilities:

  • Execute multi-channel marketing programs through direct mail, telemarketing, Internet and email to drive both customer acquisition and retention
  • Collaborate in the development of marketing budget to reach established goals of advertising spend, orders and revenue projections
  • Conduct ongoing analysis of marketing program segmentation and contact strategies, list performance and other campaign metrics
  • Develop and perform ongoing testing to improve campaign results
  • Liaison with E-Marketing, Creative, Sales and Customer Service, and Database Marketing teams to ensure successful campaign execution
  • Track and report on overall/rollup results for assigned programs
  • Track and report sales to partners for their sites
  • Contribute marketing and product ideas based on customer insight
  • Research and coordinate participation in tradeshows, conferences and HR/legal industry events that reach the target audience; oversee development of corresponding display and promotional materials.
  • Coordinate development of sales support materials.
  • Other duties as assigned. 

 

Requirements:

  • Bachelor’s degree in Marketing, or related discipline
  • 3+ years of hands-on direct marketing experience
  • Excellent project management skills, with the ability to successfully manage multiple priorities in a deadline-driven environment
  • Strong work ethic, attention to detail and professional writing/editing skills