Database Marketing Coordinator (3269)

Marketing Pompano Beach, Florida


Description

Position at ComplyRight, Inc.


Database Marketing Coordinator

 

ComplyRight, Inc. is a multi-channel marketing and product development company specializing in labor law, HR and tax solutions that create a bridge between what the law requires and what makes sense for businesses. Our growing company is looking for a talented Database Marketing Coordinator to plan and execute direct marketing circulation strategies for customer and prospect campaigns across multiple marketing channels and brands.  The position requires a highly organized, detail-oriented individual who can translate quantitative analysis into actionable business strategies.

 

Responsibilities:

  • Develop a thorough knowledge of company data marts, table structures and field values for all ComplyRight brands.
  • Apply appropriate data segmentation and selection techniques to create target lists for multi-channel marketing campaigns (mail, email, telemarketing, etc.).
  • Deliver accurate list files to mail houses and email systems on time and as per schedule.
  • Conduct post-campaign analysis to determine next steps.
  • Contribute solid targeting ideas individually and in group settings.
  • Gain thorough understanding of customer behavior and needs thru analytics and utilization of business intelligence (BI) tools.
  • Other duties as assigned.

 

Requirements:

  • Four-year college degree in Statistics, Mathematics, Marketing or Business with heavy analytical coursework.
  • Some experience in a database marketing environment preferred
  • Proven ability to prioritize and accomplish multiple projects simultaneously. 
  • Exposure in a B2B direct marketing environment and previous database query experience a plus.
  • Intermediate knowledge of Excel and strong analytical/logic skills.
  • Additional experience using business intelligence (BI) tools, statistical analysis tools (SPSS, SAS), and campaign management/customer segmentation tools such as Alterian, Aprimo, CIM or similar tools are a plus.
  • High attention to detail as well as reliability, flexibility, and thoroughness.



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