Email Project Specialist (7774 )

Marketing Lake Mary, Florida


Position at Marketing General, Inc.

JOB TITLE:            Email Project Specialist

GENERAL SUMMARY: We’re looking for someone to join our team that enjoys working with Marketo and other tools to produce quick-turn email projects for our clients. This person will be an integral part of our online marketing team, working with our Account Services team in support of our clients all over the country. The Email Project Specialist will be responsible for all email programming, Marketo marketing automation programming, scheduling and management of our client’s emails. If you’re a self-starter with a passion for Marketo and email, we want to talk to you. 


  • Self-motivated, goal oriented and eager to please our clients is a must.
  • Develop responsive HTML/Text emails.
  • Coordinate email solution administration including content editing, subscriber list administration & segmentation, message testing and campaign reporting.
  • Consult along with the eBusiness team on using HTML, CSS, JavaScript and other related technologies to ensure delivery of high-quality email and online-based solutions.
  • Communicate, prioritize and schedule projects/tasks for implementation.
  • Ensure consistency and adherence to corporate and client brand direction and style guides for all HTML layouts and online development work.
  • Maintain technical knowledge of industry standards, best practices and trends.


  • Hard-working and flexible attitude with ability to effectively multi-task under tight deadlines.
  • Knowledge of current email standards and programming languages such as HTML, CSS, JavaScript and related technologies. Also need to be conversant in best practices regarding opt-in methods, trigger confirmation responses, preferences tracking, unsubscribe mechanisms and email forwarding features.
  • Strong in email campaign management and programming for inclusion of dynamic/variable data, designing templates and managing images and text for use in email service provider systems.
  • Ability to write/correct HTML code as necessary to edit/enhance WYSIWYG programming developed in Adobe Dreamweaver or text editor. Highly proficient in Dreamweaver, Email on Acid and Microsoft Office tools including MS Word, Excel, PowerPoint.
  • Experience deploying email from Marketo is required and working knowledge of other marketing automation platform's are a plus.
  • Experience working with content management systems is a requirement. Kentico experience is highly desired.
  • Strong oral and written communication skills and an ability to work effectively independently and/or with a team are a must.


  • Undergraduate degree in graphic/digital design or related field preferred.
  • A minimum of 3 years of email campaign management and marketing experience.
  • Two or more years work experience with deploying emails from Marketo is required. Experience with other marketing automation platform's like Pardot, Eloqua, HubSpot, Informz, etc... are a plus.
  • Experience with ExactTarget/Salesforce Marketing Cloud or Informz is a plus
  • Agency experience managing multiple clients preferred, but not essential.
  • Experience working at or with associations, professional society's or membership organizations is a plus.