Director of Product Marketing - Retail (2870)

Marketing Minnetonka, Minnesota


Position at Taylor Communications

Taylor Communications is seeking a Product Marketing Director for our Minnetonka, Minnesota location. The Project Marketing Director will focus on the Retail market and be responsible to launch new products, expand current offerings, and support the sales teams in meeting customer needs.  Will oversee product lifecycles from initial proposal through production and sales.

 Shift Available

  • Monday through Friday; may exceed 40+ hours in the week

Responsibilities Include:

  • Identifying trends in the marketplace
  • Suggest new products or product enhancements
  • Understand Taylor Communication’s portfolio and capabilities
  • Launch new solutions on regular cadence with the sales teams
  • Drive new incremental revenue for each product launch
  • Involved in producing product projections, to ensure that the strategic direction of a product is in line with overall company goals and objective
  • Open, ongoing communication to key stakeholders
  • Create the business case and financial pro forma business and financial models to support new product development
  • Develop and execute the tactical roadmaps/plans, materials, presentations, etc. for assigned product or product lines
  • Evaluate the financial aspects of product and services development, such as budgets, expenditures, research and development appropriations and return on investment and profit-loss projections/analysis

 Minimum Qualifications:

  • BA/BS in business or other relevant major (Business/Marketing/Finance or other business related field
  • Minimum of 7 years strategic, product, or vertical marketing experience
  • Expertise in the Retail industry and the ability to articulate Taylor's Retail value proposition to retail customers
  • Excellent relationship building
  • Excellent research, planning, organizational and time management skills
  • Strong presentation skills, written and oral communication skills
  • Some travel may be required

About Our Company

Our Total Rewards package of benefits and compensation reflects our bold commitment to creating opportunity and security for employees. We offer an attractive compensation package, including a competitive base salary and a competitive benefit package including health, dental & vision insurance, 401K plan, profit sharing, PTO (paid time off) and Holiday Pay.  Eligible employees may take advantage of our health, dental, and vision benefits, as well as Holiday Pay beginning the first day of employment.

Taylor Communications is a go-to-market subsidiary of Taylor Corporation.  For more than a century, we've been providing outstanding service and developing innovative products that leverage the technology of our time.  By providing market-specific insights and a compelling portfolio of solutions to the healthcare, financial services, commercial, and industrial markets, we have become the recognized leader in the management and execution of mission-critical communications.

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