New Business Development Sales Associate (7567 )

Sales & Sales Support Alexandria, Virginia


Position at Marketing General, Inc.

The Job:

Marketing General Inc.  - - is a marketing agency that focuses 100% on helping not-for-profit trade and individual membership associations grow revenue. We are a narrowly focused organization with deep expertise in this area. We are looking for a candidate that will help us grow our client base nationwide. This is technically a sales job, but not a traditional sales job. Disciplined practice of proper sales process and technique are not enough to succeed in this job. The successful candidate will understand that he or she will be required to develop expertise in association marketing. This is a highly technical and consultative sales process.

Minimum Qualifications:

  • Highly motivated self-starter with disciplined persistence and intensity
  • Must have either association, not-for-profit fundraising experience or marketing agency experience
  • Must have 10+ years of experience in the workplace
  • Must be an excellent writer
  • Must be comfortable and effective presenting to a group
  • Must have experience working with a CRM system and proficiency with Word, Excel and Powerpoint
  • Must be willing to work from MGI’s office in Alexandria, VA each day – this is not a remote position, no telework
  • Must have strong time management, project management, communication, and analytical skills
  • Must be capable of managing multiple projects and assignments
  • Must have superior level listening and discovery/diagnosis skills
  • Must have the ability to proactively develop and maintain professional business relationships with internal resources, current clients and prospective clients
  • Must be willing to work in a goal driven environment
  • Must be able to travel to meetings within the DC Metro region multiple times per week
  • Must be able to travel outside of the region for client meetings and industry events (typically 7-12 trips per year)


  • In the first few months, learning will be the primary responsibility
    • About associations
    • About MGI service and product offerings
    • About MGI’s sales process
  • Generate and develop new prospects through a disciplined, organized approach
  • Effectively assess the needs of prospects and develop solutions to meet those needs
  • Develop appropriate service, product, and technology solutions for targeted accounts
  • Prepare effective sales presentations that reflect that needs assessment and MGI’s solution
  • Deliver effective presentations
  • Work within the MGI sales process and document progress in CRM
  • Utilize the internal resources and expertise in proposals and presentations
  • Over time become an authority on membership marketing
  • Meet and exceed specific measurable goals; revenue targets, leading indicators (such as number of meetings, number of opportunities, close percentage, etc) and personal development goals
  • Be an enthusiastic and active participant in MGI’s business development team
  • Contribute to a positive workplace culture

How to Apply:

To be considered for this position, we require three things:

  • A professional resume
  • A cover letter explaining why you are a good fit for this position. The letter is a writing sample that we will evaluate as part of our process. Please demonstrate in your letter that you have read and understand the qualifications and responsibilities detailed in this description.
  • Salary requirements. Please do not submit a resume without indicating your salary requirements.