Associate Product/Brand Manager (2956)

Marketing White Bear Lake, Minnesota


Position at Taymark, Inc.

Taymark Inc. is seeking a Product/Brand Manager in our Marketing Department. This position assists in the development and execution of advertising, marketing and product strategies to achieve company growth and profit goals. Collects data related to brand performance, competitiveness, and trends in the marketplace and recommends strategies based on research and analysis.  Ensures the product integrity of catalogs and websites, pricing goals and product presentation.  Evaluates alternative courses of action to minimize sales impacts of margin improvement efforts and to ensure reaction to marketplace changes. Applies individual strengths wherever necessary to create opportunity and security for yourself and your co-workers.

Shift Available

  • Shift is Monday – Friday between 7:30 am – 6:00 pm. Additional hours will be required.


Responsibilities Include:

  • Develop effective product line strategies to specific marketing campaigns (catalogs, web sites, telesales, etc.) based upon analysis of performance in campaigns
  • Develop effective product strategies based upon sales, margin and advertising expense analysis of historical data for assigned categories
  • Evaluate competitive pricing information and implement pricing strategy and price changes based upon market structure
  • Attend trade shows to research new ideas and market place trends in order to maintain competitive positioning in the marketplace
  • Assess, develop and test new products and new product categories in order to increase sales and margin
  • Manage products through the development cycle; ensure final product appeals to customers, ensure cost effective development, manufacturing, packaging and pricing to affect profitability
  • Demonstrate understanding of product, marketing campaign and brand P&L’s; mail plans/contact streams, ecommerce, systems, reporting and the internal processes for a product
  • Ensure department compliance to margin goals, evaluate and implement new methods of cost reductions on an on-going basis
  • Ensure accurate system and collateral data to provide the most accurate and compelling product information possible
  • Manage and determine catalog pagination and site categorization to ensure customer appeal and effective flow in collaboration with the online marketing team
  • Ensure the integrity of the internet presentation, including merchandising strategy goals, pricing goals, product presentation and effective implementation in collaboration with the online marketing team
  • Work with the Marketing, eCommerce and Creative teams to develop catalog, other direct mail, telesales and online strategy, promotions, campaigns and pagination


Minimum Qualifications:

  • College degree and multiple years in a multi-channel marketing environment, with emphasis in direct mail and online marketing
  • 2-3 years product development experience preferred
  • Strong computer skills including; Excel, Word
  • Excellent verbal and written skills
  • Ability to prioritize, organize, multi-task, and be able to take ownership of multiple brands, but also be able to work well in a team environment
  • Ability to work in a fast-paced and changing environment, and manage several tasks / projects at one time
  • Strong analytical skills in order to evaluate opportunities as well as to evaluate effectiveness of programs and determine go forward plans
  • Ability to travel (20% of time)


About Our Company

Our Total Rewards package of benefits and compensation reflects our bold commitment to creating opportunity and security for employees.


We offer a competitive base salary, and an attractive benefit package including health, dental and vision insurance, 401K, incentive compensation plan, PTO (paid time off) and Holiday pay.


Taymark Inc. located in White Bear Lake MN, provides a full range of products and services to recognize the achievements of school aged children and the celebration marking milestones in their lives. We will respond with products for schools, teachers, parents, advisors and coaches to help develop children’s pride and confidence in their achievements and provide lasting memories of celebrations of significant events in their formative years.  Taymark also provides Business Communication products such as; Letterhead, Stationery, Brochures, Post Cards, Holiday cards, Recognition certificates and jackets etc. Business units within Taymark include: Elementary & Middle School, High School & Prom, PaperDirect, Idea Art, Current Labels, Artistic Labels, Party, Costumes, and Fulfillment (Pick & Pack and Wide-Format Digital Print)