Director of Product Marketing - Healthcare (3142)

Marketing Minnetonka, Minnesota


Position at Taylor Communications

Taylor Communications is seeking a Product Marketing Director. The PMD will focus on the Healthcare market and be responsible to launch new products, expand current offerings,  and support the sales teams in meeting customer needs.  Will oversee product lifecycles from initial proposal through production and sales.

 Shift Available

  • Monday through Friday; may exceed 40+ hours in the week

 Responsibilities Include:

  • Identifying trends in the marketplace
  • Suggest new products or product enhancements
  • Understand Taylor Communication’s portfolio and capabilities
  • Launch new solutions on regular cadence with the sales teams
  • Drive new incremental revenue for each product launch
  • Involved in producing product projections, to ensure that the strategic direction of a product is in line with overall company goals and objective
  • Open, ongoing communication to key stakeholders
  • Create the business case and financial pro forma business and financial models to support new product development
  • Develop and execute the tactical roadmaps/plans, materials, presentations, etc. for assigned product or product lines
  • Evaluate the financial aspects of product and services development, such as budgets, expenditures, research and development appropriations and return on investment and profit-loss projections/analysis

 Minimum Qualifications:

  • BA/BS in business or other relevant major (Business/Marketing/Finance or other business related field
  • Minimum of 7 years strategic, product, or vertical marketing experience
  • Expertise in the Healthcare industry and the ability articulate Taylor Healthcare’s value proposition to healthcare customers
  • Excellent relationship building
  • Excellent research, planning, organizational and time management skills
  • Strong presentation skills, written and oral communication skills
  • Some travel may be required



 We offer an attractive compensation package, including a competitive base salary, and a competitive benefit package including health, dental & vision insurance, 401K plan, profit sharing, PTO (paid time off) and Holiday Pay.

 About Our Company

Taylor Communications is a recognized leader in the healthcare, financial services, retail and industrial markets.  With over a century of expertise and a solutions-driven portfolio, the company helps its customers advance their reputations through improved communication with consumers, patients, employees and other stakeholders. As a foundation for success, the Taylor Communications Advantage includes our affiliation with Taylor Corporation, one of the largest privately held companies in the U.S., as well as one of the top 3 personalized marketing solutions providers in North America. A forward-thinking organization, our shared values and purpose of creating opportunity and security for our employees is at the core of everything we do. Taylor’s more than 80 affiliated companies with 12,000+ employees are located across North America, Europe, Bulgaria China, India, and the Philippines, and serve over half of the Fortune 500 companies and millions of small businesses  and consumers.