Enrollment Marketing Email Specialist and Writer - Marketing & Communication

Staff Exempt Boston, Massachusetts


Description

Summary of Position:

Under the direction of the Director of Enrollment Marketing, the Enrollment Marketing Email Specialist and Writer is responsible for the coordination of enrollment communication email and SMS plans for multiple populations throughout the enrollment cycle, from recruitment to admission to financial aid and through new student transition/orientation. The Enrollment Marketing Email Specialist and Writer must know how to create email campaigns–handling everything from planning and writing to analysis and reporting.

Primary/Principal Responsibilities:

  • Collaborate with the Director of Enrollment Marketing on the development of digital or email marketing and communication strategy
  • Collaborate with the Office of Admission on the distribution of email and SMS communications
  • Write and develop email marketing and SMS communications for all audiences (prospective students, parents, guidance counselors, applicants, accepted students, enrolling students, etc.) in partnership with creative team and campus partners
  • Ensure regular communication and collaboration with stakeholders and editorial colleagues in the Division of Communications to compile relevant content for marketing copy
  • Build and maintain content/asset libraries for re-use in future email campaigns
  • Create reports on data activity for marketing email and SMS campaigns and monitor the effectiveness of campaigns by assessing analytics
  • Review and provide analysis on various data activity from the CRM (Slate)
  • Understand drip campaign strategy and A/B testing to optimize email campaigns and programs

Requirements/Qualifications:

  • Bachelor's degree in communications, marketing, advertising, journalism, English, or a related field
  • Excellent writing skills
  • Two+ years of professional marketing or admission experience with an emphasis on digital strategy and email communication
  • Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
  • Strong interpersonal and communication skills
  • Proficiency with MS Office products, CRM system functionality and email communication software – preferably Slate
  • Experience or familiarity with HTML editing a plus
  • Must be a highly organized, detail-oriented individual who can prioritize independently and manage multiple tasks at once