Middleweight Copywriter

Marketing Leeds, United Kingdom


Position at The Stars Group

The role:  Middleweight Copywriter

We are looking for a Middleweight Copywriter to join our expanding Marketing Communications team, based in our Leeds service office.

Are you our next super star?

We are building a new Marketing Centre of Excellence in Leeds and we’re looking for individuals with big ideas and the ability to think creatively and outside of the box. You will become part of a company that gives you everything you need to create winning moments to push your own boundaries and build the best experience for our millions of players around the world.

So, who are we? We’re home to some of the biggest, most exciting brands in the online gaming industry, with offices, events and players all over the world. We’re the ultimate owner of such brands as PokerStars, PokerStars Casino, BetStars, Full Tilt, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker and BetEasy, as well as live poker tour and event brands.

Why we need you: -

We need you to write fresh, vibrant and innovative content for the Group’s three product verticals: (Poker, Sportsbook and Casino). You will work through a constant stream of copywriting jobs for our three verticals, but with a focus on Poker, which will mainly be related to the group’s CRM activity, and involve writing web promotional content, banners, emails, and some news items. But also includes games rules, software and much, much more.

You should have sound knowledge and understanding of our industry and its major players. In-depth knowledge of any or all of the poker, sports and casino verticals is also important, as is a sense of humour and a hard-work ethic. You will be responsible for the creation of written content for Group approved promotions and launches across Poker, Casino and Sports web/app estate (and other player communications channels) and ensure all areas of the group’s web estate are up-to-date and accurate. You will accurately and with great eye for detail work within standards on terminology, structures, content guidelines, etc under guidance of a Content Manager.

Who are we looking for: -

We are looking for an experienced senior copywriter with affinity to and knowledge of the online gaming industry and our customers. You will need strong creative writing skills and the ability to manage multiple projects simultaneously in a fast-paced work environment. You will need a keen eye for detail and a solid understanding of digital marketing.  You’ll need to be a clear and concise communicator, comfortable with dealing with stakeholders from across the business. You will be used to working in a highly organised and structured approach with excellent accuracy and attention to detail to follow guidelines to the utmost detail.

As the ideal candidate, you will have: -

Extensive experience in copywriting, preferably working as part of a larger,  internationally operating company. Ideally, you will have experience writing high volume structured content assets like product, e-commerce.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.

We offer health and dental insurance for you, your partner and your children (if you all live at the same address). If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations. In addition to that, we provide the opportunity for a discounted gym membership.

Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.