Casino CRM Manager

Marketing Dublin, Ireland


The role: Casino CRM Manager.

We are looking for a Casino CRM Manager, focusing specifically on Live Casino to join our fast-growing PokerStars Casino team based in our Dublin office.

Why we need you:

Reporting to our Department Head of Casino Product Marketing, you will be responsible for managing the live casino marketing operation. You will lead the strategy, implementation and review of live dealer CRM promotional activities in line with set CRM strategy, from concept to completion, to ensure we maximise player experience and revenues from this product.

You will handle the relationship with 3rd Party providers when it comes to marketing, ensuring an excellent partnership is maintained and built upon. You will work with Compliance to ensure all campaigns are in line with regulation. You will develop promotional activities to grow live dealer and gain recognition for the ultimate live gaming experience for both casual players and high rollers. You will plan live dealer player communications across all available channels including; emails, push notifications, and areas within the desktop downloadable client, mobile app and through web channels.

You will work with Business Intelligence to define online CRM promotional objectives, KPIs and profitability and report on all budget spend around promotions. You will strive to continuously improve results across each market by ensuring that live dealer CRM promotions are focused and goal-oriented, and communicated through the right channels.

Who are we looking for:

The right candidate needs to have relevant background from the online gaming industry, preferably Casino. You will have knowledge and understanding of one of the regulated markets, and be ambitious, and results-oriented with a clear focus on high quality. You should enjoy analysing data and be experienced in reporting on promotional performance.

You will need experience in handling online CRM promotions from concept to completion. You’ll need excellent communication skills, written and verbal with the ability to tailor the dialogue for a variety of audiences. You should also be able to take ownership of various projects and be comfortable working alone with little or no supervision.

As the ideal candidate, you will have:

Relevant qualifications or equivalent experience of general marketing. Experience from working in a live dealer inline environment is highly desirable. Any additional language skills are bonus such as German, Dutch, Spanish, or any of the Scandinavian languages.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. In addition, we can provide advice and dedicated assistance to those moving to Dublin.

We offer health and dental insurance for you, your partner and your children (if you all live at the same address). In addition, you can join our company pension scheme.

You can make the most of our personal interest allowance in order to learn something new or pursue a hobby. If you have a baby whilst you work for us, we will give you 1000 EUR as congratulations.

Our in-house training and development team deliver fantastic support to develop your skills and support you in progressing your career.

We have a canteen which offers hot and cold options for breakfast and lunch and we contribute €3 daily towards this. In addition, there is free fresh fruit, snacks, drinks and an onsite gym (if you’re into that kind of thing).

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.

The Group

The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies. This role is in the Group’s Dublin service office in the Casino department.