Senior Manager ASO & User Acquisition

Marketing Leeds, United Kingdom


Position at The Stars Group

The role: Senior Manager, ASO & User Acquisition

We are looking for a Senior Manager, ASO & User Acquisition to join our Performance Marketing team, based in our Leeds office.

Are you our next Super Star?

We are building a new Marketing Centre of Excellence in Leeds and we’re looking for individuals with big ideas and the ability to think creatively and outside the box. You will become part of a company that gives you everything you need to create winning moments to push your own boundaries and build the best experience for our millions of players around the world.

So, who are we? We’re home to some of the biggest, most exciting brands in the online gaming industry, with offices, events and players all over the world. We’re the ultimate owner of such brands as PokerStars, PokerStars Casino, BetStars, Full Tilt, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker and BetEasy, as well as live poker tour and event brands.

Why we need you: -

This a key position to assist our vertical teams with the implementation of a mobile marketing strategy to optimise ROI for our mobile activity, across all product verticals and marketing channels.

Working closely with the marketing services team to implement Group management’s mobile marketing strategies across Display, Paid Social, Affiliates, SEO, PPC, Brand, offline advertising and CRM.  You will support in optimising all mobile web properties; all acquisition and retention campaigns and all mobile user journeys from app discovery through to retention.

Responsibilities in this role will include optimising content for all app store pages across mobile devices (iTunes App Store, Google Play) in line with the approved strategy and marketing plans. You will also support increased campaign ROI across user acquisition, engagement and performance by liaising with all Group acquisition and retention channels. You’ll help to drive downloads of all mobile apps using established, emerging and new marketing acquisition methods. Reviewing and assisting with the optimisation of all Group web properties (including landing pages) to improve mobile conversion, in line with the approved strategy. You will work closely with the web design teams to support seamless mobile user journeys from app discovery through to install and mobile product teams. You’ll also undertake competitor, market and industry research, updating the Group on mobile marketing related developments and trends.

Who are we looking for: -

We are looking for a highly experienced ASO and user acquisition expert with in-depth knowledge and understanding of ASO tools, such as AppAnnie, Sensor Tower. You should preferably have experience within the gaming sector and have all round knowledge and understanding of performance marketing and mobile apps optimisation.

As the ideal candidate, you will have: -

Additional language skills.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.

We offer health and dental insurance for you, your partner and your children (if you all live at the same address). If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations. In addition to that, we provide the opportunity for a discounted gym membership.

Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.