Employer Brand Specialist

Business Support Toronto, Ontario


We are looking for an employer brand specialist to join our busy and dynamic team in our Richmond Hill, Toronto office.

Why we need you?

We are looking for quality talent and enthusiastic individual to join our Employer Brand team. You will work closely with the Talent Acquisition team to help position The Stars Group as a great place to work and make it easier to attract, engage and hire the best talent.

What makes us different to our competitors and what can set us apart as the best gaming company to work for? How can we enhance our candidate-facing communications and what is the best way to convey our culture and tell employee stories? You will conduct research that allows us to identify what makes us attractive to candidates and put forward research-driven suggestions on how we can leverage this.

You will partner with the Talent Acquisition team and hiring managers to develop sourcing strategies that meet current and future hiring needs. You will work closely with the Employer Brand Manager to help develop and successfully maintain our employee value proposition (EVP) with a focus on our offices in Toronto (Can) and the United States, although also making suggestions for our wider EVP on a global level.

Who are we looking for?

As our employer brand specialist, you will be the ambassador of our company’s culture and values. You will be researching the talent market to find relevant audiences, evaluate trends, recommend new technology and identify opportunities to differentiate our employer brand. You’ll be also the person ensuring employer brand and materials are aligned with corporate brand standards and are authentic to The Stars Group culture.

You’ll have the responsibility to monitor and update positioning, logos, images and company information on all materials and you’ll be evaluating the effectiveness of channel advertising (lead generation, conversion, hires) to ensure channels are driving applicants to targeted positions and markets. You’ll be also deeply involved in creating social media content, while monitor social media performance, accurately report on this and optimize strategy accordingly.

As the ideal candidate, you will have:

Experience with a range or marketing channels, excellent written and verbal communication skills and storytelling abilities across a variety of channels. You should also possess strong business acumen and understanding of performance metrics, combined with the ability to think logically and creatively to develop solutions and come up with innovative ideas.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus.

We offer health and dental insurance for you and your dependents plus you can join our company pension scheme.

Our in-house training and development team deliver fantastic support to develop your skills and support you in progressing your career.

We have on-site yoga a few times a week and lunch is on us. We also have fresh fruit, snacks and drinks in the office so you won’t go hungry.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.

The Group

The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies. This role is in the Group’s Richmond Hill (Toronto) service office in the Talent department.