Monetization Manager (CRM)

Poker St Julian's, Malta

Position at The Stars Group

The role:

We are looking for a Monetization Manager to join our busy and dynamic team based in our Malta office.

Why we need you:

Monetization Manager is an exciting role within the Poker Room Operations team. The Stars Group is the worldwide leader in poker and operates the largest and most popular poker brands in the world, including PokerStars and FullTilt.

You will take on a pivotal role in the development of a holistic promotional plan for Play Money business. Together with the product manager and BI team, you`ll implement short and long term strategies in order to maintain and grow Play Money Revenue. In collaboration with Poker team, you`ll design, align and implement campaigns driving monetization, retention, conversion, and reactivation of Play Money customers. BI team will support you with relevant information, insights and advices on better structuring of Play Money offerings and engagement mechanics.

You`ll design, brief and regularly update lifecycles to reflect actual Play Money offerings. You`ll define VIP first initiatives and brief central VIP team on offers and incentives to engage top monetizing customers. You`ll define the required scope of social media promotions and brief central social media team to execute consistent social strategy. You`ll engage Support services to resolve critical issues coming from Play Money customers and keep up-to-date alignments on an actual promotional plan.

Who are we looking for:

We are looking for a senior expert with at least 3 years of full-time experience in a CRM or consumer engagement role in gaming, e-commerce, retail, telecom or banking.

You have shown cases of converting data reports into actionable campaigns and a portfolio of successfully launched multichannel marketing campaigns.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to provide such details at this stage, we can confirm that we do offer an excellent salary and benefits package. Our benefits include a discretionary annual performance bonus, premium health and dental insurance for you, your partner and your children (providing you all live at the same address), and a generous company contribution into a private pension scheme every month.

We have an Employee Assistance Programme where you receive complimentary and confidential support from professionals who offer independent advice 24/7. To support you in developing your skills and career, we will provide ongoing training.

We contribute €5.25 daily towards your breakfast and lunch. In addition, there is free fresh fruit, snacks and drinks. As an advocate of work life balance, we offer PIA; an annual personal interest allowance where we encourage personal learning outside of working hours; e.g. driving lessons, cookery classes and circus training (to name a few that our people have used this towards).

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.

The company

The Stars Group is the ultimate owner of industry-leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies. This role is in the Group’s Malta office in the Poker Room Operations department.