Database Marketing Manager

Marketing St Julian's, Malta


The role: Database Marketing Manager

We are looking for a Database Marketing Manager to join our fast-growing Group Marketing Services team based in our Malta office. You will assist the team with the technical implementation of targeted campaigns to improve the experience and increase lifetime value of customers at all stages of the Customer Lifecycle.

Why we need you: -

Working with our Group CRM team, you will be responsible for the implementation of automated CRM programs for agreed campaigns, using the IBM Unica Campaign tool, on-time and accurately for a varied stakeholder base. You will provide advice and assistance to stakeholders around measurability of campaigns, implementing the necessary elements into campaigns for ongoing analysis and improvement. Supporting the Promotional and Marketing Teams as required, you will assist with the implementation of their approved campaigns. 

Working closely with the CRM Platforms and Software Development teams you will implement new Unica Campaign functionality based on identified and agreed business needs.

Who are we looking for: -

We are looking for a Database Marketing Manager with previous experience using IBM Unica Campaign or similar large database CRM tool (such as Oracle Eloqua or MS Dynamics). You will have previous experience of implementing Campaign Management / CRM systems in a multi-channel environment and experience of implementing targeted, trigger-based customer communication programmes - Email, SMS, Push and Direct Mail.

As the ideal candidate, you will have: -

Strong logical reasoning skills, coupled with exceptional attention to detail and accuracy skills. You will need excellent interpersonal skills and the ability to work under pressure, balancing the requirements of a number of key stakeholders.  

We are looking for a customer-focused individual, who is passionate about improving the customer experience. You will need strong analytical abilities and a good understanding of statistics and experimental design and the ability to work independently and manage multiple activities simultaneously.

You should be a driven self-starter with the ambition to progress within the company and ideally educated to degree level and or previous employment experience within the Gaming Sector.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to provide such details at this stage, we can confirm that we do offer an excellent salary and benefits package. Our benefits include a discretionary annual performance bonus, premium health and dental insurance for you, your partner and your children (providing you all live at the same address), and a generous company contribution into a private pension scheme every month.

We have an Employee Assistance Programme where you receive complimentary and confidential support from professionals who offer independent advice 24/7. To support you in developing your skills and career, we will provide ongoing training.

We contribute €5.25 daily towards your breakfast and lunch. In addition, there is free fresh fruit, snacks and drinks. As an advocate of work life balance, we offer PIA; an annual personal interest allowance where we encourage personal learning outside of working hours; e.g. driving lessons, cookery classes and circus training (to name a few that our people have used this towards).

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.

The Group

The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies.  This role is in the Group’s Malta service office in the Marketing department.