Casino Marketing Acquisition Manager

Marketing St Julian's, Malta


Position at The Stars Group

The role: Casino Marketing Acquisition Manager

We are looking for a Casino Marketing Acquisition Manager to join our PokerStars Casino team in our Malta office.

Why we need you :-

This role will be responsible for the casino customer acquisition Journey and performance marketing spend. This is a role, which requires profound understanding of acquisition journeys, digital performance marketing and the desire to drive and continuously improve acquisition efficiency within the Casino vertical.

The role will require very close cooperation with central functions such as BI, Performance Marketing and CRM. You will be responsible for acquisition journey optimization and driving and improving digital performance marketing efforts with internal/external stakeholders. You will take ownership of continuous improvement of marketing spend efficiency and ROI optimization and monitor daily and reporting acquisition campaign metrics, supervise the CPA & conversion rates.

Reporting on acquired cohort’s retention rates, engagement metrics, ARPU and revenue, you will identify payback periods and longer-term ROI of acquisition campaigns and create channel specific and country specific acquisition models as well as working on multi-channel attribution.

Who are we looking for:-

We’re looking for someone with at least five years’ experience working in iGaming, free-to-play gaming business or ecommerce in a user acquisition role.

You’ll need an excellent understanding of digital marketing and knowledge of digital performance tracking, attribution models and relevant tools with experience in working in a matrix organization.

You’ll be highly numerate and analytical with excellent communication skills, written and verbal, with the ability to tailor the dialogue and delivery to cater for a variety of audiences.

As the ideal candidate, you will have:-

Qualifications or equivalent experience of general marketing

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to provide such details at this stage, we can confirm that we do offer an excellent salary and benefits package. Our benefits include a discretionary annual performance bonus, premium health and dental insurance for you, your partner and your children (providing you all live at the same address), and a generous company contribution into a private pension scheme every month.

We have an Employee Assistance Programme where you receive complimentary and confidential support from professionals who offer independent advice 24/7. To support you in developing your skills and career, we will provide ongoing training.

We contribute €5.25 daily towards your breakfast and lunch. In addition, there is free fresh fruit, snacks and drinks. As an advocate of work life balance, we offer PIA; an annual personal interest allowance where we encourage personal learning outside of working hours; e.g. driving lessons, cookery classes and circus training (to name a few that our people have used this towards).

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview

The Company

Stars Interactive is a division of The Stars Group, ultimate owner of industry leading gaming brands including PokerStars, PokerStars Casino, BetStars, Full Tilt, PokerStars Championship, PokerStars Festival and MEGASTACK. Collectively, these brands have more than 111 million registered customers, forming one of the largest online gaming businesses in the world. We provide gaming experiences designed to make our platforms the favorite iGaming destinations for customers everywhere. This role is in the Group’s Malta service office in the Casino department.

N.B This role is internally known as Casino Acquisition Manager.