CRM Project Manager

Marketing St Julian's, Malta


The role: CRM Project Manager

We are looking for a CRM Project Manager to join our fast-growing PokerStars Casino team, based in our Malta office.

Why we need you: -

We require a Lifecycle Manager to join our Casino CRM team, specialising in all automated lifecycles for Casino players. This includes conversion, growth, cross-sell, retention and reactivation activities, with a strong focus on delivering improved LTV and enhancing the overall Customer Experience. Our Casino vertical, despite already being very successful, represents a huge growth opportunity for the company. Our main goal is not only to be the biggest but also the best Casino in the industry and we are looking for people that will share this journey with us!

You will work in close collaboration with key stakeholders for Casino vertical, including Business Intelligence, Data Science, Marketing Delivery and Casino Marketing teams. You will be expected to develop and implement coherent and long-term lifecycle plans, showing a total dedication to testing and optimisation of all initiatives.

As part of your role, you will work closely with all areas of CRM Marketing to implement appealing offers and communications with a strong customer engagement focus, measured through positive return on investment and customer satisfaction. You will take a data-driven and highly structured approach to all activities, ensuring pre and post-campaign analysis is carried out to determine the successfulness of each initiative.

You will also take ownership of all KPI’s used to measure retention, prioritising new and existing initiatives to seek opportunity areas. Provide regular performance reports on initiatives in collaboration with Business Intelligence, including performance against KPIs, to you reporting manager and other key business stakeholders and demonstrate a mindset geared towards testing and continual improvement of all Initiatives, and demonstrate a bottom-line focus.

Who are we looking for: -

A highly driven and motivated individual used to delivering on planned activities and ultimately target KPIs. You must have previous experience working within a CRM role. Preference will be given to candidates with Gaming Industry experience, although strong CRM candidates from outside the industry will be considered.

You will need to be experienced in working with CRM campaigns in a multi-channel environment and be used to developing targeted, trigger-based customer communication programmes - in particular email, SMS, push and digital. You will need strong social skills and the ability to work under pressure, balancing the requirements of a number of key stakeholders to handle the variety this role has to offer.

As the ideal candidate, you will have: -

Experience of CRM/Marketing tools such as IBM Unica, Message Studio & Urban Airship would be an advantage, but is not a requirement.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to provide such details at this stage, we can confirm that we do offer an excellent salary and benefits package. Our benefits include a discretionary annual performance bonus, premium health and dental insurance for you, your partner and your children (providing you all live at the same address), and a generous company contribution into a private pension scheme every month.

We have an Employee Assistance Programme where you receive complimentary and confidential support from professionals who offer independent advice 24/7. To support you in developing your skills and career, we will provide ongoing training.

We contribute €5.25 daily towards a lunch allowance and in addition, there is free fresh fruit, snacks and drinks. As an advocate of work life balance, we offer PIA; an annual personal interest allowance where we encourage personal learning outside of working hours; e.g. driving lessons, cookery classes and circus training (to name a few that our people have used this towards).

The Group

The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies. This role is in the Group’s Malta service office in the Casino department.

NB This role is internally known as Casino Lifecycle Manager