Product Marketing Director - Industry Solutions - Financial Services

Marketing London, United Kingdom

Are you interested in driving the go-to-market evolution for Splunk as we transition to delivering solutions to key industries? Are you passionate about understanding what makes customers successful and codifying that into enablement and playbooks for both internal sales teams, partners and end users? Are you passionate about emerging technologies, working closely with product, marketing and sales teams, and championing customer and partner success? We are committed to our work, customers, and partners, and to having fun. We're seeking an equally passionate, skilled and lively marketing leader to build our emerging financial services industry strategies and initiatives.


You will be part of a team of marketing professionals responsible for the positioning, messaging and integrated go-to-market for Splunk as we look towards offering industry specific solutions. You will be an expert in financial services industry trends, areas of concern and investment and understand the organization of various buying centers in FSI organizations. You will launch go-to-market strategies, products and solutions, contribute to thought leadership, and open up new market opportunities for Splunk and our partners. You will keep tabs on developments and capabilities across the Splunk portfolio and map capabilities that may be particularly helpful or relevant to the Financial services industry. You will collaborate with sales and marketing leaders from around the world to produce the collateral necessary for the Splunk field organization and partners to drive opportunities.

Preference for you to be located in New York City, other northeast locations considered based on level of experience. This is a rare opportunity for you to join a fast-growing, dynamic, and industry-leading enterprise technology company. Experience in financial services and/ or product and solution marketing with a can-do attitude is critical.


  • Partner with sales leadership and product to craft and execute business, product, and GTM plans.
  • Own positioning and messaging for programs and products as they relate to FSI.
  • Build key sales tools including presentations, solutions briefs, customer and success stories to improve sales effectiveness.
  • Develop product launch and go-to-market plans, highlight features across the Splunk portfolio that are relevant/ valuable to the FSI audience.
  • Represent Splunk in press interviews, analyst briefings, customer engagements, and at conferences.
  • Assist field sales by providing your expertise in customer meetings and sales engagements.
  • Develop close relationships with partners to communicate product positioning and drive development of new industry specific solutions
  • Bring your products and initiatives to life through integrated marketing spanning any and all channels -- web, social, demand gen, press, analysts, events, and more.


  • 6+ years of financial services product development or product marketing experience in enterprise software; customer-facing experience a plus OR experience with Splunk within a Financial Services institution
  • Amazing written and oral communications skills including ability to craft differentiated positioning and messaging, build effective sales content, and deliver compelling presentations.
  • Experience planning and executing product launches including working within a tight timeline, securing customer references, and creating sales training and enablement materials for the field and partners.
  • Ability to represent Splunk at various speaking engagements including conferences, press interviews, and analyst briefings.
  • Self-starter who truly enjoys working in an entrepreneurial, fast-paced, high-growth, sometimes ambiguous, and career-defining environment.
  • Collaboration skills and shown success delivering results.
  • Requires some domestic and international travel.

At Splunk, we champion diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

Thank you for your interest in Splunk!