PPC/SEM Marketing Intern - SwimOutlet.com

Marketing Campbell, California


Description

Position at SwimOutlet.com

Learn an in-demand skill with a top-rated retailer

We are looking for a SEM Intern interested in becoming a genuine PPC expert. This is an opportunity to get hands on experience in Paid Search marketing and exposure to Paid Social.

This is a non-paid 3-month internship.

You will learn and assist with the day to day management of Google AdWords, Bing Search Ads, Yahoo Gemini as well as an introduction to Facebook Ads.

You will participate in daily tasks including, but not limited to:

Campaign Management and Optimization

  • Daily bid optimizations and variable KPI goals
  • Campaign budgeting
  • Advanced strategies such as bid modifiers
  • Shared library tools
  • Targeting
  • Bulk editing

Keyword Management

  • Keyword discovery tools and opportunities
  • Best practices for match types
  • Negative keyword lists
  • Keyword cleanup and deduplication

Ad Copy

  • Best practices and policy
  • Value propositions and call to actions
  • URL structure
  • Landing page requirements
  • Advanced dynamic content
  • Scheduling

Ad Extensions

  • Best practices for implementation and optimization of
  • Sitelinks
  • Callouts
  • Structured snippets
  • Pricing
  • Promotions

Campaign Management & Optimization

  • Optimization of Bid modifiers

                -Time of Day - Day of Week
                -Gender
                -Location
                -Remarketing
                -RLSA

Keyword Management

  • Discover new keywords
  • Keyword clean up
  • Analyze and optimize
  • Build & apply negative keyword lists

Ad Copy - Learn best practices and help build out ad copy
Create new ad copy

  • Test and optimize

Ad Extensions - learn to build and optimize for extensions

  • Sitelinks Extensions
  • Callout Extensions
  • Structured Extensions
  • Price Extensions
  • Promotions Extensions

Requirements:

  • AdWords Certification or in the process of getting certified
  • Proficient in MS Excel
  • Proven high attention to detail
  • Strong critical thinking, quantitative analysis and communication skills
  • Detail oriented with the ability to handle a multi-faceted task list
  • High energy and a positive attitude with a team-work mentality
  • Perform other duties and projects as assigned
  • Maintain a positive work atmosphere that strengthens the team
  • Conform with and abide by all regulations, policies, work procedures and instructions

Physical Demands:

The employee is frequently required to sit at a computer; use hands and fingers to type, write; reach with hands and arms for tasks such as keyboarding, opening filing cabinets, and some light lifting as necessary to function in an office environment. 

Spiraledge is a leading internet retailer and healthy living company. As the parent company of fast growing e‐commerce sites SwimOutlet.com 🏊 & YogaOutlet.com 🙏🏼, Spiraledge Inc. has been recognized as a Gold‐Level Fit‐Friendly Worksite 🏆 at its headquarters in Campbell, CA. Both SwimOutlet.com and YogaOutlet.com have been named an Internet Retailer Hot 100 Company.

SwimOutlet.com is the largest online specialty store for aquatics in the United States and has the largest selection for swimming, fashion swim, beach and surf!

YogaOutlet.com is the fastest growing multi-branded online yoga retailer, offering a broad selection of yoga brands and yoga-inspired products to all levels of yogis and fitness enthusiasts.