Product Marketing Director - Credit Card

Marketing San Francisco, California


We’re seeking a savvy marketer to own the go-to-market plan and customer acquisition strategy for SoFi’s Credit Card business. SoFi is in the business of creating innovative and transparent financial products, delivering them with user-friendly technology, and supporting our customers (who we call members) with benefits to help them reach their financial and professional goals faster. You’ll build a differentiated, defensible positioning for our Credit Card offering and craft narratives to communicate it effectively. This is a highly cross-functional role, both within our Marketing team and the cross-functional teams of the Credit Card business unit. This role reports to our Senior Director of Product Marketing.

At SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals. We aim to be at the center of our members’ financial lives, and to help every member get their money right. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. Next we expanded our products and services across loans, wealth management, and insurance. SoFi Money—a modern take on a checking or savings account--is our newest innovation and disruption to the financial services industry. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent. And that starts with you.

Essential Functions & Responsibilities

  • Be the “mini-CMO” for your product

  • Represent the member and market (including customer journey and target personas/segments) generated from consumer and competitive insights

  • Build the product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategy for SoFi’s Credit Card businesses.

  • Conduct research to identify consumer insights around life events and triggers for changing [banking] needs. Use these insights to create a compelling narrative and shape the customer journey for SoFi Credit Card.

  • Work with marketing channel owners (SEM, SEO, Direct Mail, Social, TV, Partnerships, etc) and the creative team to optimize the channel mix and deliver breakthrough campaigns that boost awareness and acquisition for SoFi Credit Card.

  • Own setting and achieving customer acquisition targets and supporting marketing budgets in partnership with the marketing channel owners and finance

  • Work with Product Management to create a seamless experience, removing pain points and boosting conversion. Be your customers’ advocate. Identify opportunities to offer Credit Card to the current SoFi member base.

  • Understand and report on changes to the broader market context including market shifts, competitive threats, market size, and external factors.



  • 8-12 years relevant marketing experience, preferably in consumer product marketing, with quantifiable revenue responsibility

  • Strategy and Execution: Combine strategic thinking with tactical execution to drive customer acquisition through diverse channels

  • Customer Research: Conduct quantitative and qualitative customer research and distilling it into actionable insights

  • Analytics: Use data to drive strategy, execution, and optimization

  • Storytelling: Passion for crafting a compelling story that drives people to action

  • Self-Starting: Eagerness to roll up your sleeves to get things done (even the unglamourous things)

  • Flexibility: Problem-solve in a fast-paced, self-driven environment

  • Finance: Healthy understanding of personal finance (but don’t need to be a banker)

  • Growth: Proven track record of building budgets and programs that support efficient growth

  • Bachelor’s degree required, MBA encouraged to apply


  • Competitive salary packages and bonuses.

  • Comprehensive medical, dental, vision and life insurance as well as disability benefits.

  • 100% of medical, vision, and dental premiums paid by SoFI for employees and their dependents.

  • Generous vacation and holidays

  • 401(k) and education on retirement planning.

  • Tuition reimbursement on approved programs, up to $5,250 a year.

  • Monthly contribution to help you pay off your student loans.

  • Employer paid lunch program and subsidized gym membership.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.