Senior Staff Designer, New Line of Business

Design San Francisco, California


SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions--from owning a home to saving for retirement, paying off their student loans, and more.

Our product and design team are designing for the future of personal finance. Interested in helping people achieve their life goals? Want to shape the future of how people manage discover, assess, sign up and use financial services products to get their money right? Have an entrepreneurial mindset and a focus on creating multi-platform experiences to aid people in decision making? We would love to speak with you. This role is focused on a new business at SoFi and leading design to create new ways to help people get their money right across every life stage. Our mission is to help our members find their path to financial independence by providing them with the tools, resources, and guidance they need to get there. We're building machine learning (ML) driven experiences that empower people to be proactive in finding solutions to get their money right and we are seeking a hands on design leader who is passionate about creating better financial solutions for people. This is a great opportunity to help shape the evolution of these capabilities for years to come.

At SoFi, you'll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals. We aim to be at the center of our members' financial lives, and to help every member get their money right. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. Next we expanded our products and services across loans, wealth management, and insurance. SoFi Money--a modern take on a checking or savings account--is our newest innovation and disruption to the financial services industry. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent. And that starts with you. ‚Äč


  • Define the overall design strategy for new SoFi line of business and drive the creation and evolution of the experience across multiple platforms
  • Lead the product design process and cross-functional team through concept to production
  • Partner with product managers from conception of product through finalization, including working closely with engineering team to implement high quality designs
  • Work closely with Product Managers, Engineering, Marketing, and Business Development to effectively communicate the value of user-centric design
  • Understand the users deeply across consumer segments through user insights and lead product design to drive measurable outcomes
  • Challenge previously-established thinking patterns, and discover new ways of problem solving all while being a clear and effective communicator
  • Collaborate with other designers across SoFi products
  • Lead and inspire the UX vision for a new line of business

Qualification and Experience:

  • 12+ yrs experience successfully shipping products and features from start to finish
  • 3+ yrs leading teams of designers
  • Entrepreneurial mindset and passion for building businesses
  • Expert in best practices in UI / UX and information architecture across iOS, Android and responsive web
  • Deep expertise with current design tools (Sketch, Adobe Creative Suite, Invision)
  • Strong project planning, time management, and collaboration skills
  • Prior experience leading design initiatives focused on e-commerce, marketplaces and closed-loop marketing systems
  • Understanding of how to use data analytics, user testing and research to inform and validate design decisions and focus on constant improvement
  • Able to effectively communicate design solutions to engineering, product, marketing, business, and executive leadership
  • Experience working in an Agile development environment using tools like Jira and Confluence
  • A portfolio URL or PDF to submit with application with examples of mobile and responsive web product design

Even Better

  • Experience working on personal finance, data visualization, ecommerce, and social experiences
  • Experience working with remote teams and stakeholders


  • Company paid lunch program, a fully stocked kitchen, and subsidized gym membership
  • Competitive salary packages and bonuses
  • A flexible vacation policy allows you to truly relax and reboot
  • Comprehensive health, vision, dental, and life insurance as well as disability benefits
  • 100% of health, vision, and dental premiums paid by SoFI for employees and their dependents
  • 401(k) and education on retirement planning
  • Tuition reimbursement on approved programs, up to $5,250 a year
  • Monthly contribution to help you pay off your student loans