Social Copywriter (Temp)

Marketing San Francisco, California


About the Role

SoFi is looking for a freelance Social Media Copywriter (temp) to join our Marketing team. You’re a self-starter, team player, and looking to add value to our brand story. As we continue to build out our in-house creative agency team, you will help develop original social media copy—for campaigns as well as always-on channel content.

By joining SoFi, you're joining a new kind of finance company based around speed, transparency, and alignment with our members’ interests. Our goal is to be the center of our members’ financial lives. We created student loan refinancing, addressing the biggest financial challenge this new generation has through a new approach to lending. We expanded into other types of loans, and then into insurance and wealth management with similarly inventive products. As the company has grown, we’ve been able to help more people with these tools.


  • Write clear, concise, and conversational copy for social media channels (Facebook, Instagram, Twitter, LinkedIn)
  • Collaborate closely with the design team to come up with creative approaches
  • Work closely with social media team on content calendar across channels identifying seasonal themes and other opportunities to be culturally relevant.
  • Ideate on the fly for real time moments to drive brand relevancy and participate in trending conversations in a meaningful way.
  • Work with stakeholders and reviewers to keep the brand voice consistent.
  • Find new ways to tell our brand story—generating ideas for how branded content can come to life across multiple social channels.
  • Concept for social videos, working with your design partner to develop scripts.
  • Partner with creative team to lead photo and video shoots for social content.
  • Work with stakeholders and reviewers to keep the brand voice consistent.

Qualifications, Skills, Experience

  • Your writing is witty, punchy, and not afraid to push industry boundaries.
  • You can adjust SoFi's brand voice and tone based on medium and audience.
  • Experience ideating for integrated campaigns and new product launches.
  • You’re collaborative. You have experience (and love) partnering with a designer or art director.
  • You’re a fast learner and can hit the ground quickly.
  • You’re all about the data. You love testing copy and iterating based on results.
  • You take initiative, keep organized, and can handle multiple projects at once.
  • You’re strategically minded, with strong problem-solving skills and close attention to detail.
  • You’re enthusiastic about your work and about joining a close-knit team.
  • You have excellent writing and editing skills. (Obviously.)
  • Knowledge of financial services or personal finance a plus.
  • A minimum of 3-6 years writing copy for a brand in an in-house creative department.
  • Bachelor’s degree with English/Advertising/Journalism focus.