Develop compelling product narratives based on tangible data insights.
Contribute to foundational brand and product strategy documents.
Work with brand and product leaders to develop messaging hierarchies for key product launches and campaigns.
Distill audience, cultural, and contextual analysis––including customer and category knowledge gaps.
Develop and execute research plans for supplemental qualitative and quantitative research to develop new insights and implications/opportunities.
Use performance data to drive strategy, execution, and optimization
Work with Media teams to translate learnings into appropriate media investments and identify new opportunities.
Author strategic input briefs with relevant customer insights to Media and Creative teams.
Build and substantiate impactful marketing/advertising claims.
Facilitate planning and ideation sessions
Develop inspirational briefs that result in great creative
Creative analytical marketer with penchant for telling stories supported by data
Detail oriented creative problem solver with a passion for branding, marketing communications and advertising
You roll up your sleeves and take action, thriving in fast paced environments managing across multiple shifting priorities
You have a proven track record of leading through influence and delivering persuasive presentations to senior leadership
You enjoy working on collaborative cross-functional teams
You are comfortable in a performance based environment
6+ years in consumer marketing, preferably with some online retail experience. Experience in creative strategy, branding and/or marcomm is preferred.
Experience in strategy work across brand and performance marketing.
Excellent oral and written communication skills and an ability to influence others
Comfort presenting in front of senior leadership
Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs
Experience in market research, industry analysis, data analytics, corporate strategy or related areas. Experience working with PR or social media is also a plus.
Familiarity with consumer research methodologies
Experience writing creative briefs
Knowledge of financial services / personal finance a plus
Amazing work environment: lunch and stocked kitchen
Competitive compensation and bonus
Generous paid time off
Medical, dental, vision, life and disability insurance
401K and commuter benefits
Subsidized Gym Membership