Brand Strategist

Marketing San Francisco, California


Description

Responsibilities

  • Develop compelling product narratives based on tangible data insights.
  • Contribute to foundational brand and product strategy documents.
  • Work with brand and product leaders to develop messaging hierarchies for key product launches and campaigns.
  • Distill audience, cultural, and contextual analysis––including customer and category knowledge gaps.
  • Develop and execute research plans for supplemental qualitative and quantitative research to develop new insights and implications/opportunities.
  • Use performance data to drive strategy, execution, and optimization
  • Work with Media teams to translate learnings into appropriate media investments and identify new opportunities.
  • Author strategic input briefs with relevant customer insights to Media and Creative teams.
  • Build and substantiate impactful marketing/advertising claims.
  • Facilitate planning and ideation sessions
  • Develop inspirational briefs that result in great creative

Personal characteristics:
  • Creative analytical marketer with penchant for telling stories supported by data
  • Detail oriented creative problem solver with a passion for branding, marketing communications and advertising
  • You roll up your sleeves and take action, thriving in fast paced environments managing across multiple shifting priorities
  • You have a proven track record of leading through influence and delivering persuasive presentations to senior leadership
  • You enjoy working on collaborative cross-functional teams
  • You are comfortable in a performance based environment

Qualifications/Skills:
  • Bachelor’s degree
  • 6+ years in consumer marketing, preferably with some online retail experience. Experience in creative strategy, branding and/or marcomm is preferred.
  • Experience in strategy work across brand and performance marketing.
  • Excellent oral and written communication skills and an ability to influence others
  • Comfort presenting in front of senior leadership
  • Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs
  • Experience in market research, industry analysis, data analytics, corporate strategy or related areas. Experience working with PR or social media is also a plus.
  • Familiarity with consumer research methodologies
  • Experience writing creative briefs
  • Knowledge of financial services / personal finance a plus

Benefits
  • Amazing work environment: lunch and stocked kitchen
  • Competitive compensation and bonus
  • Stock options
  • Generous paid time off
  • Medical, dental, vision, life and disability insurance
  • 401K and commuter benefits
  • Educational Assistance
  • Subsidized Gym Membership


Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.