Head of Content

Marketing San Francisco, California


Who We Are

SoFi is a digital personal finance company whose mission is to help its members achieve financial independence to realize their ambitions, whether that be to buy a house one day, start a family on their own terms or be debt free. We aim to be at the center of our members’ financial lives, and to help every member Get Their Money Right®. By joining SoFi, you’ll become part of a forward-thinking company that is transforming financial services by embracing technology to build innovative loan products, investment tools, and more. One of the fastest growing fintech companies, we’ve grown from 250 employees in 2015 to over 1,500 employees today, and are well on our way to reaching 1 million members. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around. As an employer, we strive to hire employees who are committed to both our company’s mission and our desire to build the best culture in the world. If you are driven, passionate about what you do, and excited about the SoFi mission, we would love to hear from you.

The Role

SoFi is seeking a Head of Content that will lead the growth and evolution of content for SoFi. This is an opportunity for a seasoned professional to create a world-class content strategy that wins the hearts and minds of ambitious millennials. You will create a vision for original content as well as syndicated content and programming across channels and audiences, support sponsored content partnerships, define engagement metrics and leverage new technologies. You will partner closely with our internal teams as well as external partners, utilizing data analysis to develop and execute a compelling content program that will drive awareness, engagement and conversion for SoFi. 

What You'll Do:

  • Develop Content strategy that drives brand awareness, engagement, conversion and advocacy across paid, owned, shared and earned media.

  • Evolve SoFi’s content strategy that supports SoFi’s brand voice and brings the brand and product to life across channels, devices and media types.

  • Partner with internal channel owners and teams (brand, acquisition, product, creative, media, email, search, social, community, BD) to build a content creation, distribution (paid, earned, owned) strategy and roadmap

  • Lead the editorial calendar process across products, audiences/segments and channels, including blog, social, web, advertising, technology, partner, etc.

  • Oversee the creation of content (both with internal team and external partners and agencies), developing a systemized approach to drive scale, innovation, testing and iteration.

  • Manage internal team and external content partners and freelancers.

  • Partner with SoFi’s search internal lead and external agency partner to evolve content distribution strategy to drive links and SEO rankings for SoFi.

  • Partner with site manager and engineering team to continue to evolve and optimize our website to surface the best and most relevant content to our readers, driving engagement and conversion.

  • Develop deep content engagement mechanisms outside of the written word (including mediums, tools, etc.). 

  • Work in conjunction with our Member team to develop member testimonials, interviews, event recaps, etc. to bring SoFi’s dedication to its borrowers to life. Work with this team to build community amongst the members and drive brand advocacy.

  • Consistently measure, analyze and report ongoing content performance against key performance indicators.

  • Stay on top of new editorial and publishing platforms, ensuring SoFi’s content breaks through the clutter and reaches its target audience in authentic and interesting ways.

  • Understand the customer journey to inform content opportunities, ultimately removing barriers to conversion. 


What You'll Need:

  • Bachelor’s degree

  • 15 years of experience with experience in paid distribution, sponsored content, and digital brand.

  • Deep content strategy skills with proven track record for using content to drive business results.

  • Demonstrated ability to deliver engaging, creative content for multiple channels in a variety of formats across devices and channels.

  • Experience distributing content through multiple channels including editorial partnerships as well as paid and organic social media.

  • Strong leadership and management skills with direct reports, internal teams and agency partners.

  • Demonstrated ability to establish, maintain and continually improve editorial processes and workflows.

  • Excellent verbal and written communication skills.

  • Management experience, both internal as well as freelancers and agency partners

  • Personal finance and consumer experience preferable


Why You'll Love Working Here:

  • Competitive salary packages and bonuses.

  • Comprehensive medical, dental, vision and life insurance as well as disability benefits.

  • 100% of medical, vision, and dental premiums paid by SoFI for employees and their dependents.

  • Generous vacation and holidays

  • 401(k) and education on retirement planning.

  • Tuition reimbursement on approved programs, up to $5,250 a year.

  • Monthly contribution to help you pay off your student loans.

  • Employer paid lunch program and subsidized gym membership.

  • Fully stocked kitchen (snacks & drinks)

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records

‚Äč SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.