Marketing San Francisco, California Murray, Utah


Job Summary

SoFi is looking for a Copywriter to join our Marketing team. You’re a self-starter, team player, and able to quickly adopt our brand tone and style across all of our communications. Your primary role will be to write branded communications across web, digital, social, blog, and print.

 About SoFi

At SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their ambitions. We aim to be at the center of our members’ financial lives, and to help every member get their money right. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. Next we expanded our products and services across loans, wealth management, and insurance. SoFi Money—a modern take on a checking or savings account--is our newest innovation and disruption to the financial services industry. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent. And that starts with you.

Essential Functions & Responsibilities

  • Write clear, concise, and conversational copy. Short-form (digital banners and social posts), long-form (email)

  • Understand the data and allow it to inform your work. Be able to balance what is tried and true while continuing to push the brand.

  • Don’t be afraid to take risks.

  • Collaborate closely with the design team to come up with creative solutions.

  • Collaborate closely with the Life Cycle marketing team to help craft prospect and member journeys.

  • Work with stakeholders and reviewers to keep the brand voice consistent.

  • Find new ways to tell our brand story—generating ideas for how branded content can come to life across multiple channels. 

  • Edit and proofread all content supplied by partners and guest contributors for voice and tone. 

  • Work with stakeholders and reviewers to keep the brand voice consistent. 


  •  Your writing is witty, punchy, and not afraid to push industry boundaries. 

  • You know what makes a great headline and subject line. 

  • You can adjust SoFi's brand voice and tone based on medium and audience.

  • You’re collaborative. You have experience (and love) partnering with a designer or art director.

  • You’re a fast learner and can hit the ground quickly.

  • You’re all about the data. You love testing copy and iterating based on results.

  • You take initiative, keep organized, and can handle multiple projects at once.

  • You’re strategically minded, with strong problem-solving skills and close attention to detail.

  • You’re enthusiastic about your work and about joining a close-knit team.

  • You have excellent writing and editing skills. (Obviously.)

  • Knowledge of financial services or personal finance a plus.

  • A minimum of 3-5 years writing copy for a brand in an in-house creative department.

  • Bachelor’s degree with English/Advertising/Journalism focus.

  NOTE: This is for a 3-month contract